Reach and devices
Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test
Go to Play ConsoleUnderstand what device specs matter
See your users and issues broken out by RAM, Android version, SoC, and more
Find growth opportunities
Identify the most impactful markets and devices for expansion with trends and peer data
Optimize your next launch
Make data-led decisions about country and device targeting and optimization for your next update or new launch
Best practices
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Troubleshoot technical issues more quickly by identifying hotspots across the device ecosystem
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Improve the quality of your next release by planning for good test coverage against your user and issue distributions
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Anticipate future needs by using Reach and devices to see trends in user distribution
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Identify optimization opportunities by comparing your app’s user and issue rates to peers
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Optimize separately for tablet, TV, wearables, Chromebook, and auto by using device type filters and breakdowns
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Successfully expand into new markets by using Reach and devices to inform requirements around device targeting, localization, and optimization
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Plan for success on Google Play
Strategically target and invest to reach more devices
Optimize your game for success
Reach more players, deliver better game experiences, and increase your success on Google Play
Get the most out of Reach and devices
Learn more about the metrics, attributes and visualizations
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FunPlus improves engineering efficiency and device targeting with Reach and devices
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“In the short time we’ve had access, we’ve found ourselves constantly going back to Reach and devices for its incredibly helpful data. Having the ability to look at data at a country level, for things like GPU, RAM, etc. allows us to make well informed, strategic decisions around device support.”
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"What's good about Reach and devices is that so many people on the team can acquire that information easily. Normally, these types of insights are much harder to track down and are only visible to select team members."
Build a high-quality app or game
Drive long term success by improving key app quality components including content, user experience and technical performance
Learn moreTry Reach and devices
Understand your user and issue distribution to make better decisions about which specs to build for, where to launch, and what to test