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Ancrages et mirages de la marque employeur, une construction sensible

Author

Listed:
  • Laïla Benraïss-Noailles

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Catherine Viot

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract
No abstract is available for this item.

Suggested Citation

  • Laïla Benraïss-Noailles & Catherine Viot, 2021. "Ancrages et mirages de la marque employeur, une construction sensible," Post-Print hal-04590553, HAL.
    • Handle: RePEc:hal:journl:hal-04590553
    DOI: 10.3917/vuib.henne.2021.01
    Note: View the original document on HAL open archive server: https://hal.science/hal-04590553
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    References listed on IDEAS

    as
    1. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2014. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Grenoble Ecole de Management (Post-Print) hal-02392499, HAL.
    2. Michelle Greenwood, 2007. "Stakeholder Engagement: Beyond the Myth of Corporate Responsibility," Journal of Business Ethics, Springer, vol. 74(4), pages 315-327, September.
    3. Lucy Gill-Simmen & Deborah J. MacInnis & Andreas B. Eisingerich & C. Whan Park, 2018. "Brand-self connections and brand prominence as drivers of employee brand attachment," AMS Review, Springer;Academy of Marketing Science, vol. 8(3), pages 128-146, December.
    4. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue - Socio-Economic Studies, Nomos Verlagsgesellschaft mbH & Co. KG, vol. 23(3), pages 262-278.
    5. Latifa Barbara & Gilles Grolleau & Naoufel Mzoughi, 2019. "Attracting employees in developing countries through corporate social responsibility initiatives," Post-Print hal-02202116, HAL.
    6. Catherine Hérault-Fournier & Aurélie Merle & Anne-Hélène Prigent-Simonin, 2014. "Diagnostiquer la proximité perçue en vente directe de produits alimentaires," Post-Print hal-02392499, HAL.
    7. App, Stefanie & Merk, Janina & Buettgen, Marion, 2012. "Employer Branding: Sustainable HRM as a Competitive Advantage in the Market for High-Quality Employees," management revue. Socio-economic Studies, Rainer Hampp Verlag, vol. 23(3), pages 262-278.
    8. Paul Hibbert & Ann Cunliffe, 2015. "Responsible Management: Engaging Moral Reflexive Practice Through Threshold Concepts," Journal of Business Ethics, Springer, vol. 127(1), pages 177-188, March.
    9. Das Tulasi V. & Rao Hanumantha P., 2012. "Employer Brand in India: A Strategic HR Tool for Competitive Advantage," Advances In Management, Advances in Management, vol. 5(1), January.
    10. Birger Wernerfelt, 1984. "A resource‐based view of the firm," Strategic Management Journal, Wiley Blackwell, vol. 5(2), pages 171-180, April.
    11. Constantinos N. Leonidou & Dionysis Skarmeas, 2017. "Gray Shades of Green: Causes and Consequences of Green Skepticism," Journal of Business Ethics, Springer, vol. 144(2), pages 401-415, August.
    12. Herzig, Christian & Moon, Jeremy, 2013. "Discourses on corporate social ir/responsibility in the financial sector," Journal of Business Research, Elsevier, vol. 66(10), pages 1870-1880.
    13. Whitney Ginder & Wi-Suk Kwon & Sang-Eun Byun, 2021. "Effects of Internal–External Congruence-Based CSR Positioning: An Attribution Theory Approach," Journal of Business Ethics, Springer, vol. 169(2), pages 355-369, March.
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