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Why Great Strategies Spring from Identity Movements

Author

Listed:
  • Rao, Hayagreeva

    (Stanford University)

  • Dutta, Sunasir

    (University of Minnesota)

Abstract
We extend the emergent lens on strategy formulation by arguing that great strategies arise from insurgent identity movements. In motivating the paper, we depict Steve Jobs as an activist constituted by the personal computing movement that attacked corporate computing. We discuss the processes that mediate the link between great strategies and oppositional movements, and suggest that the strategist ought to be an activist rather than an analyst alone.

Suggested Citation

  • Rao, Hayagreeva & Dutta, Sunasir, 2017. "Why Great Strategies Spring from Identity Movements," Research Papers repec:ecl:stabus:3619, Stanford University, Graduate School of Business.
    • Handle: RePEc:ecl:stabus:repec:ecl:stabus:3619
    as

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    File URL: https://www.gsb.stanford.edu/gsb-cmis/gsb-cmis-download-auth/445366
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    References listed on IDEAS

    as
    1. Timothy J. Feddersen & Thomas W. Gilligan, 2001. "Saints and Markets: Activists and the Supply of Credence Goods," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 10(1), pages 149-171, March.
    2. Charles Cho & Martin Martens & Hakkyun Kim & Michelle Rodrigue, 2011. "Astroturfing Global Warming: It Isn’t Always Greener on the Other Side of the Fence," Journal of Business Ethics, Springer, vol. 104(4), pages 571-587, December.
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    4. McDonnell, Mary-Hunter & King, Brayden & Soule, Sarah A., 2015. "A Dynamic Process Model of Private Politics: Activist Targeting and Corporate Receptivity to Social Challenges," Research Papers 3319, Stanford University, Graduate School of Business.
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    7. Hayagreeva Rao & Philippe Monin & Rodolphe Durand, 2003. "Institutional change in toque ville : Nouvelle cuisine as an identity movement in French gastronomy," Post-Print hal-02311672, HAL.
    8. David P. Baron & Margaret Neale & Hayagreeva Rao, 2016. "Extending Nonmarket Strategy: Political Economy and the Radical Flank Effect in Private Politics," Strategy Science, INFORMS, vol. 1(2), pages 105-126, June.
    9. David P. Baron & Daniel Diermeier, 2007. "Strategic Activism and Nonmarket Strategy," Journal of Economics & Management Strategy, Wiley Blackwell, vol. 16(3), pages 599-634, September.
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    11. Margaret Peteraf & Mark Shanley, 1997. "Getting To Know You: A Theory Of Strategic Group Identity," Strategic Management Journal, Wiley Blackwell, vol. 18(S1), pages 165-186, July.
    12. repec:bla:econom:v:41:y:1974:i:162:p:176-93 is not listed on IDEAS
    13. Rodolphe Durand & Hayagreeva Rao & Philippe Monin, 2003. "Institutional Change in Toque Ville: Nouvelle Cuisine as an Identity Movement in French Gastronomy," Post-Print hal-00480858, HAL.
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    Cited by:

    1. Moshe Farjoun & Peer C. Fiss, 2022. "Thriving on contradiction: Toward a dialectical alternative to fit‐based models in strategy (and beyond)," Strategic Management Journal, Wiley Blackwell, vol. 43(2), pages 340-369, February.
    2. Giovanni Gavetti & Joe Porac, 2018. "On the Origin of Great Strategies," Strategy Science, INFORMS, vol. 3(1), pages 352-365, March.
    3. Elham Hoominfar & Claudia Radel, 2023. "“Frankly, My Dear, I Don’t Want a Dam” in the US or in Iran: Environmental Movements and Shared Strategies in Differing Political Economies," Social Sciences, MDPI, vol. 12(3), pages 1-21, March.
    4. Elizabeth G. Pontikes & Violina P. Rindova, 2020. "Shaping Markets Through Temporal, Constructive, and Interactive Agency," Strategy Science, INFORMS, vol. 5(3), pages 149-159, September.

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