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The Interaction Effect of Rivalry Restraint and Competitive Advantage on Profit: Why the Whole Is Less Than the Sum of the Parts

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  • Richard Makadok

    (Goizueta Business School, Emory University, Atlanta, Georgia 30322)

Abstract
Rivalry-restraint-based theoretical mechanisms predict that an industry's profits will increase when its firms engage in less price competition, or less direct competition, with each other. Competitive-advantage-based theoretical mechanisms predict that a firm's profits will increase when it creates superior economic value that direct and indirect competitors cannot fully compete away. But what is the interaction effect on profit of simultaneously restraining rivalry and increasing competitive advantage? Do they positively amplify/reinforce each other, or negatively dampen/undermine each other? This paper's theoretical model predicts a negative interaction effect, with potentially significant implications for theory, practice, and pedagogy.

Suggested Citation

  • Richard Makadok, 2010. "The Interaction Effect of Rivalry Restraint and Competitive Advantage on Profit: Why the Whole Is Less Than the Sum of the Parts," Management Science, INFORMS, vol. 56(2), pages 356-372, February.
    • Handle: RePEc:inm:ormnsc:v:56:y:2010:i:2:p:356-372
    DOI: 10.1287/mnsc.1090.1102
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    References listed on IDEAS

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    20. Elisabetta Raguseo & Claudio Vitari & Gabriele Piccoli,, 2012. "Gaining Competitive Advantage from Digital Data Genesis Dynamic Capability: the Moderating Role of Environmental Turbulence," Working paper serie RMT - Grenoble Ecole de Management hal-00866968, HAL.
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    23. Nicolaï Foss & Nils Stieglitz, 2012. "Modern Resource-based Theory(ies)," Chapters, in: Michael Dietrich & Jackie Krafft (ed.), Handbook on the Economics and Theory of the Firm, chapter 20, Edward Elgar Publishing.
    24. Johansson, Magnus & Kärreman, Matts & Foukaki, Amalia, 2019. "Research and development resources, coopetitive performance and cooperation: The case of standardization in 3GPP, 2004–2013," Technovation, Elsevier, vol. 88(C).
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