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Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines

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  • Yeh, Ying-Pin
Abstract
The accessibility of information through the Internet has enables flight attendants to become more informed, as well as developing more control of their own affairs. Employee advocacy is related to the transparency of airlines' employment offers and the airlines' willingness to do what is best for their employees. After reviewing the relevant literature, this study focuses on how employee advocacy is influenced by the way employees are treated by their airlines. We explored strategies that airline administrations apply to employee advocacy, developed a research setting, analyzed the factors involved, and developed a casual model of the antecedents and consequences of employee advocacy. We formulated 5 hypotheses. Data were collected, using a questionnaire survey of flight attendants in Taiwanese airlines. All hypotheses were verified with data from a sample of the respondents, by using a structural equation model. Our results indicated that employee advocacy is positively related to flight attendants' job satisfaction and commitment to the organization. Organizational innovation, supervisor support, and employee empowerment are positively related to employee advocacy. Finally, this study concludes by discussing managerial implications and providing suggestions for future research.

Suggested Citation

  • Yeh, Ying-Pin, 2014. "Exploring the impacts of employee advocacy on job satisfaction and organizational commitment: Case of Taiwanese airlines," Journal of Air Transport Management, Elsevier, vol. 36(C), pages 94-100.
  • Handle: RePEc:eee:jaitra:v:36:y:2014:i:c:p:94-100
    DOI: 10.1016/j.jairtraman.2014.01.002
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    References listed on IDEAS

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    3. Ilkhanizadeh, Shiva & Karatepe, Osman M., 2017. "An examination of the consequences of corporate social responsibility in the airline industry: Work engagement, career satisfaction, and voice behavior," Journal of Air Transport Management, Elsevier, vol. 59(C), pages 8-17.
    4. Sung, Yung-Kun & Hu, Hsin-Hui Sunny, 2021. "The impact of airline internal branding on work outcomes using job satisfaction as a mediator," Journal of Air Transport Management, Elsevier, vol. 94(C).
    5. Navimipour, Nima Jafari & Milani, Farnaz Sharifi & Hossenzadeh, Mehdi, 2018. "A model for examining the role of effective factors on the performance of organizations," Technology in Society, Elsevier, vol. 55(C), pages 166-174.
    6. Nejib Ben moussa, 2018. "The contribution of job satisfaction, organizational climate and employee commitment on management innovation in Tunisian SMEs: The effect of the post-revolution environment," Economics Bulletin, AccessEcon, vol. 38(4), pages 2167-2183.
    7. Francis Donkor & Zhou Dongmei & Isaac Sekyere, 2021. "The Mediating Effects of Organizational Commitment on Leadership Styles and Employee Performance in SOEs in Ghana: A Structural Equation Modeling Analysis," SAGE Open, , vol. 11(2), pages 21582440211, May.
    8. Ramazan Kaynak & Arzu Tuygun Toklu & Meral Elci & Ismail Tamer Toklu, 2016. "Effects of Occupational Health and Safety Practices on Organizational Commitment, Work Alienation, and Job Performance: Using the PLS-SEM Approach," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(5), pages 146-146, April.
    9. Karatepe, Osman M. & Talebzadeh, Niusha, 2016. "An empirical investigation of psychological capital among flight attendants," Journal of Air Transport Management, Elsevier, vol. 55(C), pages 193-202.
    10. Vedant Singh, 2016. "Perceptions of emission reduction potential in air transport: a structural equation modeling approach," Environment Systems and Decisions, Springer, vol. 36(4), pages 377-403, December.
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