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Supportive Business Environments to Develop Grass Bioeconomy in Europe

Author

Listed:
  • Richard Orozco

    (Department of Technology Assessment and Substance Cycles, Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), 14469 Potsdam, Germany
    Department of Agricultural Economics, Berlin Workshop in Institutional Analysis of Social-Ecological Systems (WINS), Humboldt-Universität zu Berlin, 10117 Berlin, Germany)

  • María Rosa Mosquera-Losada

    (Department of Crop Production and Engineering Projects, Universidade de Santiago de Compostela, 27002 Lugo, Spain)

  • Javier Rodriguez

    (Department of Crop Production and Engineering Projects, Universidade de Santiago de Compostela, 27002 Lugo, Spain)

  • Muluken Elias Adamseged

    (Department of Technology Assessment and Substance Cycles, Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), 14469 Potsdam, Germany
    Department of Agricultural Economics, Berlin Workshop in Institutional Analysis of Social-Ecological Systems (WINS), Humboldt-Universität zu Berlin, 10117 Berlin, Germany)

  • Philipp Grundmann

    (Department of Technology Assessment and Substance Cycles, Leibniz Institute for Agricultural Engineering and Bioeconomy (ATB), 14469 Potsdam, Germany
    Department of Agricultural Economics, Berlin Workshop in Institutional Analysis of Social-Ecological Systems (WINS), Humboldt-Universität zu Berlin, 10117 Berlin, Germany)

Abstract
Grasslands cover almost half of the total European agricultural area and are the source of a wide range of public goods and services. Yet, their potential to produce innovative bio-based products, such as paper and plastic, remains widely untapped. We employ a multiple case study approach and implement the Business Environment Framework by Adamseged and Grundmann (2020) on eighteen alternative grass-based businesses to investigate the interdependencies between these successful business models and their business environments. The subsequent analysis reveals that the deployment of funds and policies to support alternative grass-based products remains low in most regions of Europe. Our findings highlight that aligned funding mechanisms that incorporate and promote the specific benefits generated by grass-producing and grass-processing businesses are key to overcoming the barriers related to the competition of bio-based products with the established fossil-fuels-based economic system. To make alternative grass-based markets more dynamic, increasing consumer awareness through adequate marketing is perceived as an important aspect. Capacity building and alignment efforts need to be strengthened and coordinated at local and higher levels to enable the replication and scale-up of novel grass-based businesses in Europe and beyond.

Suggested Citation

  • Richard Orozco & María Rosa Mosquera-Losada & Javier Rodriguez & Muluken Elias Adamseged & Philipp Grundmann, 2021. "Supportive Business Environments to Develop Grass Bioeconomy in Europe," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12629-:d:679870
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    References listed on IDEAS

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    Cited by:

    1. Zhiyuan Dong & Zenglian Zhang, 2022. "Does the Business Environment Improve the Sustainable Development of Enterprises?," Sustainability, MDPI, vol. 14(20), pages 1-20, October.

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