E-commerce solution
A complete payments platform for e-commerce
Stripe provides all the tools you need to accept payments online and in-person from customers around the world. Plus, our platform maximises conversion and reduces fraud using machine learning. Companies such as Wayfair, Peloton and Warby Parker choose Stripe to scale and grow their revenue.
Grow your revenue
Maximise conversion with smarter payments
Accept payments from customers around the world in minutes. Our platform is designed to increase conversion at every step of the payment flow – from optimised checkout flows and fraud prevention to frictionless one-click checkout and issuer-level optimisations.
Optimise your checkout flow
Stripe’s pre-built payment form provides an optimised checkout experience for your customers. It reduces friction, supports relevant global payment methods, and adapts to your customer's language and device.
You can also build a fully customised experience and simplify PCI compliance using our flexible integration options.
Automatically decrease fraud with machine learning
Fraud prevention is built into every Stripe account. Stripe Radar scores every transaction for risk with machine learning models trained on hundreds of billions of data points. On average, Radar helps businesses reduce fraud by 32%.
- Device fingerprinting and proxy detection
- Custom rules and allow and block lists
- Dynamic 3D Secure
- Review queues and advanced fraud insights
Maximise acceptance and prevent involuntary churn
Stripe dynamically optimises payment authorisation across tens of thousands of issuers globally with Adaptive Acceptance. If a payment is declined, we identify the best retry messaging and routing combinations to prevent lost revenue.
- Intelligent MID and MCC assignment
- Direct integrations to the card networks
- Auto-ISO optimisations
- Smart payments retries
- Card account updater
Why Stripe
Grow revenue with unified experiences
From try-at-home services to pop-up stores, you can quickly add new business models, acquire new customers, and capture more revenue with a complete payments platform.
Launch subscriptions
If you also offer memberships or subscriptions, Stripe Billing can help you set up recurring plans, send invoices, and more – all out of the box.
Extend to in-person sales
Stripe Terminal lets you build customised point-of-sale experiences and unifies both online and offline sales into a single omnichannel system.
Integrate with all the systems you already use
If you have tools to manage customers, quotes, inventory, shipping, or accounting, you can connect Stripe with hundreds of popular apps available on the App Marketplace.
Stripe also partners with dozens of the most popular e-commerce platforms to help you jumpstart your integration.
Case studies
Glossier uses Stripe to build delightful checkout flows
Glossier is a direct-to-consumer beauty brand that wanted to find a partner to help them create a customer-centric payments experience.
Challenge
Customer experience is a critical part of Glossier’s brand. They wanted a payments provider that would allow them to build a streamlined checkout flow for both their online and in-person experience.
Solution
Glossier chose Stripe for its simplicity, reliability and scale, clear documentation, and global reach – which let Glossier create a smooth checkout experience for its customers. Especially during periods of high volume, Stripe’s reliability has allowed Glossier’s team to focus on their customer experience instead of managing their payments stack.
Products
Castlery uses Stripe to streamline operations
Castlery is a direct-to-consumer furniture brand that needed a partner to help them centralise purchases online and in-person across the globe.
Challenge
Castlery sold products both online and offline in physical showrooms. Transactions processed in-store required purchase information to be manually copied over into Castlery’s internal systems, which created unnecessary overhead for their team members.
Solution
Castlery migrated their entire payments system to Stripe. By having a unified view of their customers across channels, they were able to personalise support, speed up financial reconciliation, and accelerate their refund process from weeks to days.
Products
With Stripe it’s a seamless process – customers just tap their card in-store and our systems are instantly updated.
Dermalogica uses Stripe to prevent fraud
Dermalogica is a professional skincare brand that needed help preventing fraudsters from making purchases without blocking legitimate customers.
Challenge
Skincare and cosmetic brands are often targets for fraud due to the high resale value of their products. In addition, Dermalogica’s mix of professional and consumer sales meant that a one-size-fits-all fraud solution would not work for them.
Solution
Dermalogica worked with Stripe to tailor fraud prevention to their unique customer base made up of both individual consumers and professional buyers with large order sizes. In just 6 months, they were able to cut fraud in half, while keeping the checkout experience smooth and frictionless for legitimate customers.
Products
Stripe has given us the flexibility we need to customise our fraud management approach for different customer segments, while still relying on an always-on system to do the heavy lifting.
Waitrose uses Stripe to scale new services
Waitrose & Partners is a UK-based supermarket chain that needed help scaling their online ordering and delivery service.
Challenge
As the demand for online groceries grew rapidly due to lockdown measures in the UK, Waitrose needed help scaling quickly and ensuring that checkout was as user-friendly as possible. It was especially important for it to create an intuitive buying experience for customers who are forced to use online ordering for the first time.
Solution
Using Stripe, the Waitrose team created a checkout flow that adapts to the user’s device, automatically displays card number inputs to directly match the formatting on the end customer’s card, and offers a numerical keypad on mobile when appropriate.
Products
We’ve increased our delivery service tenfold since lockdown measures were introduced. We’re in the process of significantly ramping up our online offer in preparation for Waitrose.com becoming the only place to buy Waitrose food online, and we brought this plan forward by six months in response to the extreme demand caused by COVID-19.
Professional services
Build your e-commerce experience with help from Stripe experts
Our experts guide you through how to optimise every part of the checkout experience to convert more customers.
Ready to get started?
Explore Stripe Payments, or create an account instantly to get started. You can also contact us to design a custom package for your business
In-person payments
Provide a seamless customer experience across channels, like reserving online and picking up in store.
Recurring payments
Bill one-off or on a recurring basis, manage subscriptions and reduce payment declines with Stripe’s recovery tools.