Meet Android TV
Android TV is Google’s platform for smart TVs and streaming devices. It brings the innovation of Google into the home through a simple, helpful entertainment experience. Making it easier for people to watch, play, and do everything they love on their TV.
Android TV UI
Designed with simplicity and helpfulness in mind, Android TV features an intuitive user experience and help from Google. Android TV’s comprehensive content selection includes thousands of apps like Netflix, HBO, Hulu, YouTube, access to 700,000+ movies and shows, live TV support, and Google Cast. With Google Assistant, you can use your voice to ask for the latest blockbuster, check the score, or dim the lights.
Explore devices
Helping OEMs and Operators communicate consistently
Android is one of the most widely used and recognized operating systems in the world. When you include our branding alongside yours, you help customers understand everything your device offers. And educating customers increases purchase intent.1
We want to help you communicate Android TV’s benefits clearly and consistently, so customers know they’re getting the best possible experience when they choose you.
We have created two specific toolkits for our OEM and operator partners with tailored guidance on how to market Android TV and launch your device or service.
Android TV for retail devices
Android TV provides a best-in-class product experience for smart TVs and streaming boxes, bringing Google innovation to the living room. OEMs, launch your Android TV retail device with the marketing guidance in this toolkit.
View toolkitAndroid TV for operators
Our Android TV platform powers a wide range of differentiated operator experiences and device implementations. Operators, launch your service, powered by Android TV, with the marketing guidance in this toolkit.
View toolkit1Source: Schireson and Android TV value proposition study (2017)