Emerging Perspectives on Self Service Technologies in Retail Banking
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More about this item
Keywords
Self service technology; retail banking; customer value; profit optimization;All these keywords.
JEL classification:
- G21 - Financial Economics - - Financial Institutions and Services - - - Banks; Other Depository Institutions; Micro Finance Institutions; Mortgages
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O14 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Industrialization; Manufacturing and Service Industries; Choice of Technology
- O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
NEP fields
This paper has been announced in the following NEP Reports:- NEP-BAN-2007-12-15 (Banking)
- NEP-MKT-2007-12-15 (Marketing)
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