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Information Avoidance, Selective Exposure, and Fake(?) News - A Market Experiment

Author

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  • Momsen, Katharina
  • Ohndorf, Markus
Abstract
We investigate if people exploit moral wiggle room in markets when revelation is stochastic and the revealed information is potentially erroneous. In our laboratory experiment, subjects purchase products associated with co-benefits represented as a contribution to carbon offsets purchased by the experimenters. Information on the size of this contribution is unobservable at first, but can be actively revealed by the consumer. In seven treatments, we alter the information structure as well as the perceived revelation costs. We find strong evidence of self-serving information avoidance in treatments with simple stochastic revelation and reduced reliability of the information, representing potentially 'fake' news. The propensity to avoid information increases with the introduction of nominal information costs, which are in fact not payoff-relevant. We conclude that, generally, self-serving information avoidance can arise in market situations if specific situational excuses are present, which could explain the demand for products associated with 'green-washing'.

Suggested Citation

  • Momsen, Katharina & Ohndorf, Markus, 2020. "Information Avoidance, Selective Exposure, and Fake(?) News - A Market Experiment," VfS Annual Conference 2020 (Virtual Conference): Gender Economics 224637, Verein für Socialpolitik / German Economic Association.
    • Handle: RePEc:zbw:vfsc20:224637
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    References listed on IDEAS

    as
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    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    Information avoidance; experiment; carbon offsets; moral wiggle room; green consumption; fake news;
    All these keywords.

    JEL classification:

    • C91 - Mathematical and Quantitative Methods - - Design of Experiments - - - Laboratory, Individual Behavior
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • D64 - Microeconomics - - Welfare Economics - - - Altruism; Philanthropy; Intergenerational Transfers
    • D89 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Other
    • Q50 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - General

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