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Disentangling language from ethnic preferences in the recruitment of domestic workers: A discrete choice experiment

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  • Theys, Tobias
  • Adriaenssens, Stef
  • Verhaest, Dieter
  • Deschacht, Nick
  • Rousseau, Sandra
Abstract
The literature on service encounters rarely disentangles linguistic preferences from their association with customers' ethnic preferences, and rarely studies the selection of the service provider. We analyse the choice of domestic workers in the Brussels urban region, a region characterized by a high degree of ethnic and linguistic heterogeneity. A discrete choice experiment disentangles the linguistic from the ethnic preferences of households with respect to the recruitment of domestic workers before the encounter takes place. Our results show that households attach substantial value to linguistic convergence: they strongly prefer a housekeeper that speaks their home language, while alternative common languages are still preferred over no communication at all. Furthermore, after taking into account linguistic preferences, households still exhibit discriminatory tastes, with clear-cut ethnic preferences. The particular strength of the linguistic preferences is most likely due to the fact that domestic service encounters are recurrent and occur in the personal sphere.

Suggested Citation

  • Theys, Tobias & Adriaenssens, Stef & Verhaest, Dieter & Deschacht, Nick & Rousseau, Sandra, 2020. "Disentangling language from ethnic preferences in the recruitment of domestic workers: A discrete choice experiment," Journal of Business Research, Elsevier, vol. 117(C), pages 144-151.
    • Handle: RePEc:eee:jbrese:v:117:y:2020:i:c:p:144-151
    DOI: 10.1016/j.jbusres.2020.05.006
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    2. Carol Azab & Jonas Holmqvist, 2022. "Discrimination in Services: How Service Recovery Efforts Change with Customer Accent," Journal of Business Ethics, Springer, vol. 180(1), pages 355-372, September.

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