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Do they always say no? German consumers and second‐generation GM foods

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  • Jochen Hartl
  • Roland Herrmann
Abstract
European consumers and, in particular, German consumers are known to be very critical toward the introduction of genetically modified (GM) foods. It is analyzed here whether German consumers do reject second‐generation GM foods, too. Whereas first‐generation GM crops induced producer‐related benefits, second‐generation GM crops are associated with consumer‐oriented benefits like an improvement of nutritional quality. The determinants of demand for second‐generation GM rapeseed oil are investigated within an online survey of 1,556 German consumers. It is elaborated how two functional properties of the product matter; that is, long‐chain omega‐3 fatty acids and the cholesterol‐lowering effect of phytosterols. It turns out that GM rapeseed oil is neglected by 74% of all respondents. Output traits, however, will increase the probability of purchases of GM rapeseed oil. This is more the case for long‐chain omega‐3 fatty acids than for phytosterols.

Suggested Citation

  • Jochen Hartl & Roland Herrmann, 2009. "Do they always say no? German consumers and second‐generation GM foods," Agricultural Economics, International Association of Agricultural Economists, vol. 40(5), pages 551-560, September.
    • Handle: RePEc:bla:agecon:v:40:y:2009:i:5:p:551-560
    DOI: 10.1111/j.1574-0862.2009.00397.x
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    Cited by:

    1. Zhihao Zheng & Shida R. Henneberry & Chuanzhong Sun & Rodolfo M. Nayga, 2018. "Consumer Demand for Genetically Modified Rice in Urban China," Journal of Agricultural Economics, Wiley Blackwell, vol. 69(3), pages 705-725, September.
    2. Jones, Michael S. & House, Lisa A. & Gao, Zhifeng, 2015. "Attribute Non-Attendance and Satisficing Behavior in Online Choice Experiments," 2015 International European Forum (144th EAAE Seminar), February 9-13, 2015, Innsbruck-Igls, Austria 206252, International European Forum on System Dynamics and Innovation in Food Networks.
    3. Fernandez-Cornejo, Jorge & Livingston, Michael J. & Mitchell, Lorraine & Wechsler, Seth, 2014. "Genetically Engineered Crops in the United States," Economic Research Report 164263, United States Department of Agriculture, Economic Research Service.
    4. Beckman, Jayson & Arita, Shawn & Mitchell, Lorraine & Burfisher, Mary, 2015. "Agriculture in the Transatlantic Trade and Investment Partnership: Tariffs, Tariff-Rate Quotas, and Non-Tariff Measures," Economic Research Report 212886, United States Department of Agriculture, Economic Research Service.
    5. Richards, Timothy J. & Allender, William J. & Fang, Di, 2011. "Media Advertising and Ballot Initiatives: An Experimental Analysis," 2011 International Congress, August 30-September 2, 2011, Zurich, Switzerland 114814, European Association of Agricultural Economists.
    6. Beckman, Jayson & Arita, Shawn & Mitchell, Lorraine, 2015. "The Transatlantic Trade and Investment Partnership and Agriculture: A Quantitative Analysis," 2015 AAEA & WAEA Joint Annual Meeting, July 26-28, San Francisco, California 205056, Agricultural and Applied Economics Association.
    7. Arita, Shawn & Beckman, Jayson & Mitchell, Lorraine, 2017. "Reducing transatlantic barriers on U.S.-EU agri-food trade: What are the possible gains?," Food Policy, Elsevier, vol. 68(C), pages 233-247.

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