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Application of fuzzy multicriteria decision making on the factors of corporate culture

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  • Martin Pech

    (University of South Bohemia in České Budějovice)

Abstract
The paper deals with application of fuzzy AHP method in multicriteria decision making. The decision on the final goal is made considering the weights of criteria and alternatives. Application of fuzzy AHP was demonstrated on selecting process of the most significant factors of corporate culture based on Denison´s model of corporate culture and determination of its weights. The described weights are depending on expert´s assessments, which may vary depending on different experiences and priorities. In order to overcome this problem, some researchers and authors made the Saaty’s AHP modified and fuzzified to formulate and control the uncertainty. It was used linguistic weights and the assessments are away from certainty. In the analysis under imprecision judgements, the criteria weights are presented as triangular fuzzy numbers to get more reasonable and realistic solutions.

Suggested Citation

  • Martin Pech, 2010. "Application of fuzzy multicriteria decision making on the factors of corporate culture," Acta Universitatis Bohemiae Meridionales, University of South Bohemia in Ceske Budejovice, vol. 13(2), pages 93-104.
    • Handle: RePEc:boh:actaub:v:13:y:2010:i:2:p:93-104
    DOI: 10.32725/acta.2010.024
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    References listed on IDEAS

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