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Towards high value markets: a case study of smallholder vegetable farmers in Indonesia

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  • Maspaitella, Marcus
  • Garnevska, Elena
  • Siddique, Muhammad I.
  • Shadbolt, Nicola
Abstract
The expansion of modern markets has significant implications for agriculture in many developing countries that provides both opportunities and challenges for smallholder farmers. The purpose of this paper is to analyse key determinants affecting farmers’ participation in high value markets, compared to traditional market. Face to face interviews based on a questionnaire were conducted with a sample of 126 smallholder vegetable farmers in the Manokwari region. Binary logistic regression and bivariate correlation analysis were used in this study. The results suggested that age, education level, vegetables cultivated area and membership in farmer groups/cooperatives were the key determinants that had significant effects on the smallholder farmers’ decision about marketing channel participation. In addition, the income generated from vegetable farming was positively correlated to high value market participation. Some implications that need to be prioritized in agricultural development strategies include improving technical innovations and empowering collective actions through cooperatives or farmer groups.

Suggested Citation

  • Maspaitella, Marcus & Garnevska, Elena & Siddique, Muhammad I. & Shadbolt, Nicola, 2018. "Towards high value markets: a case study of smallholder vegetable farmers in Indonesia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 21(1).
    • Handle: RePEc:ags:ifaamr:266450
    DOI: 10.22004/ag.econ.266450
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    Cited by:

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    2. Rodríguez-Espíndola, Oscar & Chowdhury, Soumyadeb & Dey, Prasanta Kumar & Albores, Pavel & Emrouznejad, Ali, 2022. "Analysis of the adoption of emergent technologies for risk management in the era of digital manufacturing," Technological Forecasting and Social Change, Elsevier, vol. 178(C).
    3. Rana, Masud & Maharjan, Dr.Keshav Lall, 2021. "Analysis of Factors Affecting Market Participation By Brinjal Farmers: A Case Study of Jashore and Narsingdi District, Bangladesh," 2021 Conference, August 17-31, 2021, Virtual 315398, International Association of Agricultural Economists.
    4. Dwi Ratna Hidayati & Elena Garnevska & Paul Childerhouse, 2021. "Sustainable Agrifood Value Chain—Transformation in Developing Countries," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    5. Tray, Bunthan & Garnevska, Elena & Shadbolt, Nicola, 2021. "Linking smallholder producers to high-value markets through vegetable producer cooperatives in Cambodia," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 24(6), February.
    6. Eunice Adu Donkor & Elena Garnevska & Muhammad Imran Siddique & Emmanuel Donkor, 2021. "Determinants of Rice Farmer Participation in the Direct Marketing Channel in Ghana," Sustainability, MDPI, vol. 13(9), pages 1-14, April.
    7. Hussain, Matloub & Papastathopoulos, Avraam, 2022. "Organizational readiness for digital financial innovation and financial resilience," International Journal of Production Economics, Elsevier, vol. 243(C).

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