Is there Need for more Transparency and Efficiency in Cause‐related Marketing
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DOI: 10.22004/ag.econ.100467
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- Langen, Nina & Grebitus, Carola & Hartmann, Monika, 2010. "Is there Need for more Transparency and Efficiency in Cause‐related Marketing?," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(4), pages 1-16, December.
References listed on IDEAS
- Berglind, Matthew & Nakata, Cheryl, 2005. "Cause-related marketing: More buck than bang?," Business Horizons, Elsevier, vol. 48(5), pages 443-453.
- Giovannucci, Daniele & Koekoek, Freek Jan, 2003. "The State of Sustainable Coffee: A Study of Twelve Major Markets," MPRA Paper 17172, University Library of Munich, Germany.
- Ponte, Stefano, 2002. "The 'Latte Revolution'? Regulation, Markets and Consumption in the Global Coffee Chain," World Development, Elsevier, vol. 30(7), pages 1099-1122, July.
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Cited by:
- Barkha Agrawal & Neha Sahu, 2020. "Cause-related Marketing: A Trade-off between Marketers and Consumers," Shanlax International Journal of Management, Shanlax Journals, vol. 8(2), pages 7-12, October.
- Hartmann, Monika & Klink, Jeanette & Simons, Johannes, 2015. "Cause related marketing in the German retail sector: Exploring the role of consumers’ trust," Food Policy, Elsevier, vol. 52(C), pages 108-114.
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More about this item
Keywords
Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety; Institutional and Behavioral Economics; Marketing; Research Methods/ Statistical Methods;All these keywords.
NEP fields
This paper has been announced in the following NEP Reports:- NEP-AGR-2011-03-05 (Agricultural Economics)
- NEP-MKT-2011-03-05 (Marketing)
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