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The Marine Stewardship Council: A multi‐stakeholder approach to sustainable fishing

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  • Alexia Cummins
Abstract
Established by WWF and Unilever in 1997, the Marine Stewardship Council is an example of a successful NGO–business partnership, independent since 1999. At a time when awareness of the general public on environmental issues and particularly overfishing is increasing, it offers an eco‐labelling programme designed to reward sustainable and well managed fisheries with a visible environmental endorsement. The MSC is the only international fisheries organization working to provide a market‐based incentive, encouraging consumers to make the best environmental choice in seafood, by setting a standard against which independent accredited certification bodies assess fisheries. It devotes time and attention to bringing a broad spectrum of stakeholders to the table, maintaining dialogue with all sectors. As more fisheries engage in the certification process, valuable lessons have been learnt on the importance of stakeholder input. Market leading supermarkets recognize that consumers expect retailers to make responsible purchasing decisions as part of their corporate social responsibility. As a key part of this they have become supporters of the MSC, enabling it to achieve the market exposure it requires to highlight the issue of overfishing and the need to ensure the sustainability of fish stocks around the world. Copyright © 2004 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Alexia Cummins, 2004. "The Marine Stewardship Council: A multi‐stakeholder approach to sustainable fishing," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 11(2), pages 85-94, June.
    • Handle: RePEc:wly:corsem:v:11:y:2004:i:2:p:85-94
    DOI: 10.1002/csr.56
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    Cited by:

    1. Matthew P. Johnson & Stefan Schaltegger, 2020. "Entrepreneurship for Sustainable Development: A Review and Multilevel Causal Mechanism Framework," Entrepreneurship Theory and Practice, , vol. 44(6), pages 1141-1173, November.
    2. Mariëtte van Huijstee & Pieter Glasbergen, 2008. "The practice of stakeholder dialogue between multinationals and NGOs," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(5), pages 298-310, September.
    3. Sandra Moog & André Spicer & Steffen Böhm, 2015. "The Politics of Multi-Stakeholder Initiatives: The Crisis of the Forest Stewardship Council," Journal of Business Ethics, Springer, vol. 128(3), pages 469-493, May.
    4. Reis, G.G. & Heidemann, M.S. & Goes, H.A.A. & Molento, C.F.M., 2021. "Can radical innovation mitigate environmental and animal welfare misconduct in global value chains? The case of cell-based tuna," Technological Forecasting and Social Change, Elsevier, vol. 169(C).
    5. Miguel Pina e Cunha & Arménio Rego & João Vieira da Cunha, 2008. "Ecocentric management: an update," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 15(6), pages 311-321, November.

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