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An analyst by any other surname: Surname favorability and market reaction to analyst forecasts

Author

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  • Jung, Jay Heon
  • Kumar, Alok
  • Lim, Sonya S.
  • Yoo, Choong-Yuel
Abstract
We find that forecast revisions by analysts with more favorable surnames elicit stronger market reactions. The effect is stronger among firms with lower institutional ownership and for analysts with non-American first names. Following the 9/11 terrorist attacks, and France and Germany's opposition to the Iraq War, revisions by analysts with Middle Eastern and French or German surnames, respectively, generated weaker market reaction. Surname favorability is not associated with forecast quality, but it has complementary effects with forecast performance on analysts’ career outcomes. Surname favorability mitigates under-reaction to forecast revisions. These findings are distinct from the effects of ethnic, cultural proximity, or in-group bias.

Suggested Citation

  • Jung, Jay Heon & Kumar, Alok & Lim, Sonya S. & Yoo, Choong-Yuel, 2019. "An analyst by any other surname: Surname favorability and market reaction to analyst forecasts," Journal of Accounting and Economics, Elsevier, vol. 67(2), pages 306-335.
    • Handle: RePEc:eee:jaecon:v:67:y:2019:i:2:p:306-335
    DOI: 10.1016/j.jacceco.2019.02.002
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    4. Lin Peng & Siew Hong Teoh & Yakun Wang & Jiawen Yan, 2022. "Face Value: Trait Impressions, Performance Characteristics, and Market Outcomes for Financial Analysts," Journal of Accounting Research, Wiley Blackwell, vol. 60(2), pages 653-705, May.
    5. Al-Aamri, Ibrahim & Hussain, Simon & Su, Chen & Hsu, Hwa-Hsien, 2022. "The importance of brokerage house size in determining the utility of IFRS8 segment data to financial analysts," Journal of International Accounting, Auditing and Taxation, Elsevier, vol. 47(C).
    6. Vesa Pursiainen, 2022. "Cultural Biases in Equity Analysis," Journal of Finance, American Finance Association, vol. 77(1), pages 163-211, February.
    7. Wei Chen & Paul Hribar & Sam Melessa, 2023. "Standard Error Biases When Using Generated Regressors in Accounting Research," Journal of Accounting Research, Wiley Blackwell, vol. 61(2), pages 531-569, May.
    8. Jannati, Sima, 2024. "The ripple effect of all-star females: Knowledge spillover and improved analyst performance," Journal of Empirical Finance, Elsevier, vol. 77(C).
    9. Xu, Yongxin & Xuan, Yuhao & Zheng, Gaoping, 2021. "Internet searching and stock price crash risk: Evidence from a quasi-natural experiment," Journal of Financial Economics, Elsevier, vol. 141(1), pages 255-275.
    10. Yan, Chao & He, Yuchun & Zhang, Ziyi, 2024. "Do CEOs with new compound surnames have better ESG performance? Evidence from China," International Review of Economics & Finance, Elsevier, vol. 92(C), pages 724-740.
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    13. Tan, Youchao & Xiao, Jason & (Colin) Zeng, Cheng & Zou, Hong, 2021. "What's in a name? The valuation effect of directors’ sharing of surnames," Journal of Banking & Finance, Elsevier, vol. 122(C).

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    More about this item

    Keywords

    Equity analyst; Surname favorability; Earnings forecast; Market reaction; Motivated reasoning;
    All these keywords.

    JEL classification:

    • G14 - Financial Economics - - General Financial Markets - - - Information and Market Efficiency; Event Studies; Insider Trading
    • G24 - Financial Economics - - Financial Institutions and Services - - - Investment Banking; Venture Capital; Brokerage
    • J15 - Labor and Demographic Economics - - Demographic Economics - - - Economics of Minorities, Races, Indigenous Peoples, and Immigrants; Non-labor Discrimination
    • J71 - Labor and Demographic Economics - - Labor Discrimination - - - Hiring and Firing

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