An Analysis of Reciprocal Influence between Advertising Expenditures and Gross Domestic Product
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- Rimsha Shahid & Rimsha Shahid & Hammad Badar & Aqsa Iftikhar & Sidra Ghulam Muhammad & Dr. Muhammad Navid Iqbal & Zulfiqar Hussain Awan & Faisal Nadeem Shah, 2024. "Influence on Banks' Credit Risk Through Monetary Policy Instruments: A Study of Listed Commercial Banks in Pakistan," Bulletin of Business and Economics (BBE), Research Foundation for Humanity (RFH), vol. 13(2), pages 255-265.
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More about this item
Keywords
Advertising; Advertising Expenditures; Panel data models;All these keywords.
JEL classification:
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
- O57 - Economic Development, Innovation, Technological Change, and Growth - - Economywide Country Studies - - - Comparative Studies of Countries
- C2 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables
Statistics
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