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Will Unionism Prosper in Cyberspace? The Promise of the Internet for Employee Organization

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  • W. J. Diamond
  • R. B. Freeman
Abstract
The low cost of information, communication, and interaction on the web offers trade unions opportunities to improve services and attract members, and thus reinvent themselves for the twenty–first century. The authors argue that unions can use the web to: develop virtual minority unions at many non–union firms; improve services to members; enhance democracy in unions; aid in industrial disputes; and strengthen the international labour community. They conclude that, if unions fail to exploit the opportunities on the web to gain members, other organizations are likely to provide services to workers on the internet.

Suggested Citation

  • W. J. Diamond & R. B. Freeman, 2002. "Will Unionism Prosper in Cyberspace? The Promise of the Internet for Employee Organization," British Journal of Industrial Relations, London School of Economics, vol. 40(3), pages 569-596, September.
    • Handle: RePEc:bla:brjirl:v:40:y:2002:i:3:p:569-596
    DOI: 10.1111/1467-8543.00247
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    Cited by:

    1. Richard B. Freeman, 2002. "The Labour Market in the New Information Economy," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 18(3), pages 288-305.
    2. David Peetz & Georgina Murray & Olav Muurlink & Maggie May, 2015. "The meaning and making of union delegate networks," The Economic and Labour Relations Review, , vol. 26(4), pages 596-613, December.
    3. Raquel Rego & Wim Sprenger & Vassil Kirov & Greg Thomson & Daniele Di Nunzio, 2016. "The use of new ICTs in trade union protests – five European cases," Transfer: European Review of Labour and Research, , vol. 22(3), pages 315-329, August.
    4. Gregor Murray, 2017. "Union renewal: what can we learn from three decades of research?," Transfer: European Review of Labour and Research, , vol. 23(1), pages 9-29, February.
    5. Louise Thornthwaite & Nikola Balnave & Alison Barnes, 2018. "Unions and social media: Prospects for gender inclusion," Gender, Work and Organization, Wiley Blackwell, vol. 25(4), pages 401-417, July.
    6. Panagiotis Panagiotopoulos & Julie Barnett, 2015. "Social Media in Union Communications: An International Study with UNI Global Union Affiliates," British Journal of Industrial Relations, London School of Economics, vol. 53(3), pages 508-532, September.
    7. Torsten Geelan & Andy Hodder, 2017. "Enhancing transnational labour solidarity: the unfulfilled promise of the Internet and social media," Industrial Relations Journal, Wiley Blackwell, vol. 48(4), pages 345-364, July.
    8. Nana Wesley Hansen & Mark Friis Hau, 2024. "Between Settlement and Mobilization: Political Logics of Intra-Organizational Union Communication on Social Media," Work, Employment & Society, British Sociological Association, vol. 38(2), pages 299-317, April.
    9. Alex J. Wood, 2015. "Networks of injustice and worker mobilisation at Walmart," Industrial Relations Journal, Wiley Blackwell, vol. 46(4), pages 259-274, July.
    10. Tom Hunt & Heather Connolly, 2023. "Covid‐19 and the work of trade unions: Adaptation, transition and renewal," Industrial Relations Journal, Wiley Blackwell, vol. 54(2), pages 150-166, March.
    11. Nina Pološki Vokić & Alka Obadić, 2014. "The future of trade unions in Croatia – various stakeholders’ perspectives," Transfer: European Review of Labour and Research, , vol. 20(4), pages 521-536, November.
    12. Allan Kerr & Jeremy Waddington, 2014. "E-Communications: An Aspect of Union Renewal or Merely Doing Things Electronically?," British Journal of Industrial Relations, London School of Economics, vol. 52(4), pages 658-681, December.
    13. Vincent Pasquier & Thibault Daudigeos & Marcos Barros, 2020. "Towards a New Flashmob Unionism: The Case of the Fight for 15 Movement," British Journal of Industrial Relations, London School of Economics, vol. 58(2), pages 336-363, June.

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