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Cultural Stereotypes – A Revival Of Bosche’ S View

Author

Listed:
  • ANGELICA-NICOLETA NECULAESEI (ONEA)

    ("Alexandru Ioan Cuza" University of Iaşi, Faculty of Economics and Business Administration, Iasi, România)

Abstract
The analysis of cultural stereotypes is important for different areas of knowledge. It is usually considered that psychology is concerned about these issues, but this subject is also of interest for some economic subdomains. One of these sub-domains is intercultural management, which attempts to provide intercultural diagnostic models to highlight cultural specific elements and cultural differences and to provide recommen–dations to valorize them in management. There are even intercultural diagnostic models that are based on the analysis of cultural stereotypes due to their connection with attitudes, values, social norms, therefore of their ability to capture cultural specific aspects. The Bosche approach presented in this article is part of this category. Although the results were not very edifying in terms of cultural specificity, the author noticing the differences between self-stereotypes and hetero-stereotypes, the highlighted conceptual, methodological and epistemological aspects have of special importance allowing their valorization in future intercultural studies. Classification-JEL: F63, F15, F36

Suggested Citation

  • Angelica-Nicoleta Neculaesei (Onea), 2017. "Cultural Stereotypes – A Revival Of Bosche’ S View," Review of Economic and Business Studies, Alexandru Ioan Cuza University, Faculty of Economics and Business Administration, issue 20, pages 205-218, December.
    • Handle: RePEc:aic:revebs:y:2017:j:20:neculaeseia
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    More about this item

    Keywords

    culture; cultural stereotypes; intercultural diagnosis; intercultural management; cultural specificity.;
    All these keywords.

    JEL classification:

    • F63 - International Economics - - Economic Impacts of Globalization - - - Economic Development
    • F15 - International Economics - - Trade - - - Economic Integration
    • F36 - International Economics - - International Finance - - - Financial Aspects of Economic Integration

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