Make Up For Ever
 | |
| Company type | Division of holding company (LVMH) |
|---|---|
| Industry | Consumer goods |
| Founded | 1984[1] |
| Founder | Dany Sanz |
| Headquarters | Paris, France |
| Products | Cosmetics and beauty |
| Parent | LVMH Moët Hennessy • Louis Vuitton S.A. |
| Website | www.makeupforever.com |
Make Up For Ever is a French cosmetics brand owned by LVMH.[2] It was created in 1984 by make-up artist Dany Sanz.[3][4]
History
[edit]Make Up For Ever was founded in 1984 by make-up artist Dany Sanz. It provides cosmetics to many people, including professional make-up artists. LVMH acquired the brand in 1999 to expand its make-up services and developed the services to appeal to its customer base.
In 2004, Nicolas Cordier was named CEO and formed a manager/creator team with Sanz. The subsequent CEOs included Rachel Marouani (2017-2020),[5] Gabrielle Rodriguez (2020-2023),[6] and Charles-Henri Levaillant (2023-2024).[7] As of 2024, the current CEO is Aline Burelier.[8]
In 2002, Make Up For Ever Academy started in Paris, and has since expanded to New York, Shanghai, Hong Kong, Seoul, Singapore, Brussels, Helsinki and Nice.
References
[edit]- ^ "About Sephora". Sephora. Archived from the original on 17 July 2011. Retrieved 5 June 2011.
- ^ Wendlant, Astrid; Denis, Pascale (7 October 2013). "Analysis: Brand-hungry LVMH seeks new niche as Vuitton flags". Reuters. Retrieved 8 November 2013.
- ^ "Sites-MakeUpForEver-US-Site – MAKE UP FOR EVER".
- ^ Wellington, Elizabeth (1 August 2013). "Mirror, Mirror: Joy! Make Up For Ever comes to King of Prussia". philly.com. Archived from the original on November 4, 2013. Retrieved 8 November 2013.
- ^ Ahssen, Sarah. "Rachel Marouani appointed CEO of Make Up For Ever". FashionNetwork.com. Retrieved 2024-07-20.
- ^ Deslandes, Marion. "Make Up For Ever appoints Gabrielle Rodriguez as CEO". FashionNetwork.com. Retrieved 2024-07-20.
- ^ Chitrakorn, Kati. "LVMH reshuffles beauty leadership team as competition heats up". voguebusiness.com. Retrieved 2024-07-20.
- ^ "Make Up For Ever". lvmh.com. LVMH. Retrieved 2024-07-20.
