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Moynat

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Moynat
Founded1849
FounderPauline Moynat, Octavie et François Coulembier
Headquarters348, rue Saint Honoré,
Paris, France
Key people
ProductsTrunks, leather goods, perfume
Websitemoynat.com

Moynat is a Parisian trunkmaker, founded in Paris in 1849 by Octavie and François Coulembier.[1] They collaborated with specialist Pauline Moynat in travel goods to open the company's first store at Avenue de l'Opera, France. The house participated in various World's Fairs.[2]

History

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Early years

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The House of Moynat was the result of a meeting between Pauline Moynat, who sold travel goods in the Opera district of Paris, and the Coulembier family, manufacturers from the faubourgs—the inner suburbs to the north of the city.[3]

In 1849, the trunk makers opened their first atelier. They joined with Pauline Moynat to open the Moynat boutique in 1869 on what was then the Place du Théâtre Français (now the Place André Malraux), opposite the famous Comédie-Française.[3]

Moynat patented its first inventions for packaging materials in 1854. The label was the first to use hardened gutta-percha waterproofing to produce its trunks and packing boxes. In 1870, Moynat brought out the wicker trunk, known as the "English trunk" or "Moynat trunk".[4] The boutique was situated at the center of Haussmann's redesigned Paris. Following the construction of the Avenue de l'Opéra in 1876, it took pride of place at path number 1.

  • A Moynat horse cart, 1880
    A Moynat horse cart, 1880
  • The first Moynat Boutique Avenue de l'Opéra in 1869
    The first Moynat Boutique Avenue de l'Opéra in 1869
  • Interior of the Moynat Boutique, 1907
    Interior of the Moynat Boutique, 1907

1905–1976

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Collaboration with Henri Rapin

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The Coulembier brothers, Moynat directors, 1906
The Moynat factory, rue Coysevox in 1907

In 1889, Jules Coulembier created a new system of lightweight trunks, followed in 1910 by the invention of an extra-light model.[5] The House of Moynat also produced a series of security mechanisms for its trunks.[5]

In 1905, the Moynat began a long-lasting collaboration with Henri Rapin. Rapin designed the logos of the House, the Moynat monogram, illustrated the product catalogues and conceived the models presented at universal and international exhibitions.[citation needed] In 1907, the Coulembier family began construction on a model factory at 15 rue Coysevox up at Montmartre.[citation needed]

Moynat was a regular participant in the World's Fairs since the second edition in Paris in 1867. The house also took part in the Exposition Universelle in Paris in 1900, Brussels in 1910,[6] was appointed jury member at the Turin exhibition in 1911 and was awarded two gold medals and two special prizes at Ghent in 1913.[7] In 1925, Moynat broke the record at the Exposition Internationale des Arts Décoratifs et Industriels,[8] where its automobile trunks were awarded a Diplôme d’Honneur by its peers together with gold, silver and bronze medals.[9]

1989–present

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Orcofi, the Vuitton family's holding company, bought Malles et Voyages in 1989, following the disposal of the bulk of its shares in LVMH. Orcofi's CEO, Vuitton's former President Henry Racamier (1912–2003), had planned to relaunch Moynat as a competitor to Louis Vuitton. However, Orcofi was eventually sold to AXA in 1996.[citation needed]

Luxury goods holding company, Luvanis SA, bought the rights into Moynat in the late 2000s, developed a revival plan and assigned the brand to Groupe Arnault. LVMH CEO Bernard Arnault's holding company bought Moynat in 2010.[10] In December 2011, Moynat reopened with a store at 348 Rue Saint-Honoré,[11][12] followed by shops in London in 2014,[13] Hong Kong,[14] Beijing in 2015, Tokyo,[15] New York,[16] Seoul,[17] Taipei in 2016, Singapore in 2017[18] and Dubai in 2018.[19]

Nicholas Knightly was hired as its new creative director in November of 2022.[20] In December 2022, musician Pharrell Williams partnered on the launch of a bag in collaboration with Moynat.[21]

In 2023, Moynat scheduled a world tour, the Moynat World Tour.[1][22][23] It consists of a roving pop-up.[1] The tour launched in Paris at Le Bon Marche Rive Gauche on February 18.[24] The tour also celebrated and coincided with the 103rd anniversary of Moynats Toile 1920 M, the canvas that is used for their made-to-order luggage.[1][24][25]

See also

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References

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  1. ^ a b c d Socha, Miles (2023-01-09). "Moynat Is Packing Its Trunks With a New Personalization Pop-up". WWD. Retrieved 2023-05-22.
  2. ^ "The reinvention of one of France's oldest luxury brands, Moynat – interview". South China Morning Post. 2022-11-18. Retrieved 2023-06-15.
  3. ^ a b "French Fancies: Moynat". View from the Back. 2022-09-25. Retrieved 2023-06-07.
  4. ^ Le Gaulois, October 10, 1873
  5. ^ a b National Industrial Property Institute (France)
  6. ^ Comité Français des Expositions à l'Étranger, Groupe XV classe 99, industrie du caoutchouc et de la gutta-percha, exposition universelle et internationale de Bruxelles 1910, Georges Vuitton reporting
  7. ^ Comité Français des Expositions à l'Étranger, Groupe XV classe 99, industrie du caoutchouc et de la gutta-percha, exposition universelle et internationale de Gand 1913, Lamy-Thorrilhon reporting
  8. ^ Catalogue Général de l'Exposition Universelle de 1867
  9. ^ Journal Officiel de la République Française, January 5, 1926
  10. ^ Narayan, Shoba (2012-03-06). "Arnault Eyes Bags of Potential in Trunk-Maker". Financial Times.
  11. ^ Socha, Miles (2011-12-01). "Bernard Arnault Revives Trunk Maker Moynat". Women's Wear Daily. Retrieved 2018-02-02.
  12. ^ Murphy, Robert (2012-06-28). "Luxury Trunks, Reinvented". Wall Street Journal. ISSN 0099-9660. Retrieved 2018-02-02.
  13. ^ Conti, Samantha (2014-03-13). "Moynat Marks Opening of London Store". Women's Wear Daily. Retrieved 2018-02-02.
  14. ^ Sheng, Ellen (2015-01-09). "Moynat Hits Hong Kong". Women's Wear Daily. Retrieved 2018-02-02.
  15. ^ Socha, Miles (2016-02-15). "Moynat Readies First Tokyo Boutique". Women's Wear Daily. Retrieved 2018-02-02.
  16. ^ Cohn, Alison S. (2016-03-23). "Moynat Sets Up Shop on Madison Avenue". The New York Times. ISSN 0362-4331. Retrieved 2018-02-02.
  17. ^ Ho-jung, Won (2016-08-18). "Moynat comes to Korea". The Korea Herald. Retrieved 2018-02-02.
  18. ^ Seah, May (2017-09-28). "Luxury goods brand Moynat lauds Defu Lane tannery". The Straits Times. Retrieved 2018-02-02.
  19. ^ Upadhyay, Ritu (2018-03-08). "Moynat Sets Dubai Boutique". Women's Wear Daily. Retrieved 2018-05-25.
  20. ^ "The reinvention of one of France's oldest luxury brands, Moynat – interview". South China Morning Post. 2022-11-18. Retrieved 2023-07-19.
  21. ^ "Don't Call It a Murse: Pharrell Williams on the Launch of His Moynat Bag Collaboration at DSM". Vogue. 2014-12-04. Retrieved 2023-05-25.
  22. ^ "Moynat Makes Miami and Palm Beach the Next Two Stops on its World Tour". www.culturedmag.com. Retrieved 2023-06-27.
  23. ^ Socha, Miles (2023-01-09). "Moynat Is Packing Its Trunks With a New Personalization Pop-up". WWD. Retrieved 2023-07-19.
  24. ^ a b US, FashionNetwork com. "Moynat kicks off world tour in Paris". FashionNetwork.com. Retrieved 2023-05-22.
  25. ^ "Moynat is Making the Personal Global". www.culturedmag.com. Retrieved 2023-05-25.

Bibliography

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  • Bagages en escale, Musée de la Chemiserie et de l'Elégance Masculine
  • Barre Fils, M.A. de la, De la Gutta-Percha et de son application aux dentures artificielles, Victor Masson, 1852
  • Brunhammer, Yvonne, Catalogue de l’exposition des Porcelaines de Sèvres de style Art Déco au musée Teien de Tokyo 1993
  • Caracalla, Jean-Paul, Le goût du Voyage – Histoire de la Compagnie des Wagons-lits, Flammarion, 2001
  • Centorame, Bruno (dir.), Autour de la Madeleine. Art, littérature et Société, Paris, Action artistique de la Ville de Paris, 2005
  • Chapel, Edmond, Le Caoutchouc et la Gutta-Percha, Ed. Marchal et Billiard, 1892
  • Devauges, Jean-Denys, Le voyage en France : du maître de poste au chef de gare, 1740–1914, Réunion des musées nationaux, 1997
  • Espanet, Luisa, Valises & Compagnies, Genleman Editeur, 1987
  • Gregory, Alexis, L'âge d'or dur voyage 1880-1939, Chêne, 1990
  • Havard, Henry, Dictionnaire de l'ameublement et de la décoration depuis le XIIIe siècle jusqu’à nos jours, Fairault, 1901.
  • Invitation au voyage, catalogue de l'exposition organisé par l'Union Centrale des Ars décoratifs, Paris, musée des Arts décoratifs, 1987
  • Kjellberg, Pierre, Art Déco, les maîtres du mobilier, le décor des paquebots, Éditions de l'Amateur, Paris, 2004.
  • Labourdette, Jean Henri, Un siècle de carrosserie française, Edita, 1972
  • Loyer, François (dir.), Autour de l'Opéra. Naissance de la ville moderne, Action artistique de la Ville de Paris, 1995
  • Rauch, André, Vacances en France de 1830 à nos jours, Hachette Littérature, 2001
  • Rolland, Jean-Philippe, Kieffer-Rolland, Marie, Restauration des malles de voyage, Eyrolles, 2008
  • Savary de Brûlons, Jérôme, Dictionnaire universel du commerce, Editions Jacques Estienne, 1723–1730
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