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The crucial roles of biodiversity loss belief and perception in urban residents’ consumption attitude and behavior towards animal-based products

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  • Nguyen, Minh-Hoang
  • Le, Tam-Tri
  • Jones, Thomas
  • Vuong, Quan-Hoang
Abstract
Products made from animal fur and skin have been a major part of human civilization. However, in modern society, the unsustainable consumption of these products – often considered luxury goods – has many negative environmental impacts. This study explores how people’s perceptions of biodiversity affect their attitudes and behaviors toward consumption. To investigate the information process deeper, we add the moderation of beliefs about biodiversity loss. Following the Bayesian Mindsponge Framework (BMF) analytics, we use mindsponge-based reasoning for constructing conceptual models and employ Bayesian analysis aided by Markov Chain Monte Carlo (MCMC) algorithms on a dataset of 535 Vietnamese urban residents. The results show that people’s preference for using products made from animal skin/fur is negatively associated with perceived consequences of biodiversity loss when they believe biodiversity loss is real and a major problem. In contrast, if urban residents believe biodiversity loss is unreal or not a significant issue, the association between perceived consequences of biodiversity loss and personal preference happens in the opposite direction. The same effects of biodiversity loss perception on people’s possession of skin/fur products was not found, indicating a more complex information process on behaviors compared to attitudes. Nevertheless, in the scenario that people believe biodiversity loss is not a significant issue, the higher the perceived consequences of biodiversity loss are, the greater number of animal-based products they likely own. Our results suggest that policymakers should not neglect the factor of personal belief besides knowledge and awareness in environmental campaigns.

Suggested Citation

  • Nguyen, Minh-Hoang & Le, Tam-Tri & Jones, Thomas & Vuong, Quan-Hoang, 2022. "The crucial roles of biodiversity loss belief and perception in urban residents’ consumption attitude and behavior towards animal-based products," OSF Preprints b8pgu, Center for Open Science.
    • Handle: RePEc:osf:osfxxx:b8pgu
    DOI: 10.31219/osf.io/b8pgu
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    References listed on IDEAS

    as
    1. Quan-Hoang Vuong & Tam-Tri Le & Viet-Phuong La & Huyen Thanh Thanh Nguyen & Manh-Toan Ho & Quy Khuc & Minh-Hoang Nguyen, 2022. "Covid-19 vaccines production and societal immunization under the serendipity-mindsponge-3D knowledge management theory and conceptual framework," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-12, December.
    2. Vuong, Quan-Hoang & Ho, Manh-Toan & Nguyen, Minh-Hoang & Pham, Thanh-Hang & Vuong, Thu-Trang & Khuc, Quy & Ho, Hoang-Anh & La, Viet-Phuong, 2021. "On the environment-destructive probabilistic trends: A perceptual and behavioral study on video game players," Technology in Society, Elsevier, vol. 65(C).
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