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Do Consumers Exploit Precommitment Opportunities? Evidence from Natural Experiments Involving Liquor Consumption

Author

Listed:
  • B. Douglas Bernheim
  • Jonathan Meer
  • Neva K. Novarro
Abstract
This paper provides evidence concerning the extent to which consumers of liquor employ commitment devices. One widely recommended commitment strategy is to regulate alcohol consumption by deliberately manipulating availability. The paper assesses the prevalence of the “availability strategy” by evaluating the effects of policies that would influence its effectiveness – specifically, changes in allowable Sunday sales hours. It finds that consumers increase their liquor consumption in response to extended Sunday on-premises sales hours, but not in response to extended off-premises sales hours. The latter finding is inconsistent with widespread use of the availability strategy.

Suggested Citation

  • B. Douglas Bernheim & Jonathan Meer & Neva K. Novarro, 2012. "Do Consumers Exploit Precommitment Opportunities? Evidence from Natural Experiments Involving Liquor Consumption," NBER Working Papers 17762, National Bureau of Economic Research, Inc.
    • Handle: RePEc:nbr:nberwo:17762
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    References listed on IDEAS

    as
    1. Houser, Daniel & Schunk, Daniel & Winter, Joachim & Xiao, Erte, 2018. "Temptation and commitment in the laboratory," Games and Economic Behavior, Elsevier, vol. 107(C), pages 329-344.
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    5. Michael F. Lovenheim & Daniel P. Steefel, 2011. "Do blue laws save lives? The effect of Sunday alcohol sales bans on fatal vehicle accidents," Journal of Policy Analysis and Management, John Wiley & Sons, Ltd., vol. 30(4), pages 798-820, September.
    6. Xavier Giné & Dean Karlan & Jonathan Zinman, 2010. "Put Your Money Where Your Butt Is: A Commitment Contract for Smoking Cessation," American Economic Journal: Applied Economics, American Economic Association, vol. 2(4), pages 213-235, October.
    7. Gharad Bryan & Dean Karlan & Scott Nelson, 2009. "Commitment Contracts," Working Papers 980, Economic Growth Center, Yale University.
    8. McMillan, G.P. & Lapham, S. & Steenberg, B., 2006. "Legalized Sunday packaged alcohol sales and alcohol-related traffic crashes and crash fatalities in New Mexico," American Journal of Public Health, American Public Health Association, vol. 96(11), pages 1944-1948.
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    11. Stehr, Mark, 2007. "The Effect of Sunday Sales Bans and Excise Taxes on Drinking and Cross–Border Shopping for Alcoholic Beverages," National Tax Journal, National Tax Association;National Tax Journal, vol. 60(1), pages 85-105, March.
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    14. repec:lmu:muenar:19377 is not listed on IDEAS
    15. Lovenheim, Michael F. & Slemrod, Joel, 2010. "The fatal toll of driving to drink: The effect of minimum legal drinking age evasion on traffic fatalities," Journal of Health Economics, Elsevier, vol. 29(1), pages 62-77, January.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Christensen, Else Gry Bro & Nafziger, Julia, 2016. "Packaging of sin goods – Commitment or exploitation?," Journal of Economic Behavior & Organization, Elsevier, vol. 122(C), pages 62-74.
    2. Julie L. Hotchkiss & Yanling Qi, 2017. "Impact of Allowing Sunday Alcohol Sales in Georgia on Employment and Hours," Southern Economic Journal, John Wiley & Sons, vol. 84(2), pages 504-524, October.
    3. Sung-Jin Cho & John Rust, 2015. "Precommitments for Financial Self-Control:Evidence from Credit Card Borrowing," 2015 Meeting Papers 33, Society for Economic Dynamics.
    4. Colin P. Green & Maria Navarro Paniagua, 2016. "Play Hard, Shirk Hard? The Effect of Bar Hours Regulation on Worker Absence," Oxford Bulletin of Economics and Statistics, Department of Economics, University of Oxford, vol. 78(2), pages 248-264, April.
    5. Evan Herrnstadt & Ian Parry & Juha Siikamäki, 2015. "Do alcohol taxes in Europe and the US rightly correct for externalities?," International Tax and Public Finance, Springer;International Institute of Public Finance, vol. 22(1), pages 73-101, February.
    6. Marcos Y. Nakaguma & Brandon J. Restrepo, 2018. "Restricting access to alcohol and public health: Evidence from electoral dry laws in Brazil," Health Economics, John Wiley & Sons, Ltd., vol. 27(1), pages 141-156, January.

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    More about this item

    JEL classification:

    • D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • H31 - Public Economics - - Fiscal Policies and Behavior of Economic Agents - - - Household
    • I10 - Health, Education, and Welfare - - Health - - - General

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