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Using Consequence Messaging to Improve Understanding of Social Security

Author

Listed:
  • Anya Samek

    (University of Southern California)

  • Arie Kapteyn

    (University of Southern California and NBER)

  • Andre Gray

    (University of Southern California)

Abstract
In this paper, we developed and evaluated “consequence messaging,” a behaviorally motivated communication strategy in which we used vignettes — video and written stories about hypothetical people — to explain the consequences of decisions. We studied two related areas where consequence messaging may improve understanding and decision-making: valuing annuities and Social Security claiming decisions. We evaluated the impact of consequence messaging by conducting a small-scale, online study on a representative sample of about 650 Americans ages 50 to 60. We randomly assigned respondents to no vignette, a video vignette, or a written vignette. Then, we assessed the impact on understanding and decision-making through a survey. We assessed understanding by asking factual questions, and assessed decision-making by asking respondents to provide advice to a hypothetical person facing various decisions about annuities and Social Security claiming. The vignettes improved understanding and decision-making for both valuing annuities and Social Security claiming decisions. The effect sizes were not significantly different across written vignettes versus video vignettes. The vignettes did not have a statistically significant effect on how respondents rated the importance of concerns related to retirement.

Suggested Citation

  • Anya Samek & Arie Kapteyn & Andre Gray, 2018. "Using Consequence Messaging to Improve Understanding of Social Security," Working Papers wp383, University of Michigan, Michigan Retirement Research Center.
    • Handle: RePEc:mrr:papers:wp383
    as

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    File URL: https://mrdrc.isr.umich.edu/publications/papers/pdf/wp383.pdf
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    References listed on IDEAS

    as
    1. Aileen Heinberg & Angela Hung & Arie Kapteyn & Annamaria Lusardi & Anya Savikhin Samek & Joanne Yoong, 2014. "Five steps to planning success: experimental evidence from US households," Oxford Review of Economic Policy, Oxford University Press and Oxford Review of Economic Policy Limited, vol. 30(4), pages 697-724.
    2. Shlomo Benartzi & Alessandro Previtero & Richard H. Thaler, 2011. "Annuitization Puzzles," Journal of Economic Perspectives, American Economic Association, vol. 25(4), pages 143-164, Fall.
    3. Lusardi, Annamaria & Mitchell, Olivia S., 2007. "Baby Boomer retirement security: The roles of planning, financial literacy, and housing wealth," Journal of Monetary Economics, Elsevier, vol. 54(1), pages 205-224, January.
    4. James M. Poterba & Steven F. Venti & David A. Wise, 2011. "Were They Prepared for Retirement? Financial Status at Advanced Ages in the HRS and AHEAD Cohorts," NBER Chapters, in: Investigations in the Economics of Aging, pages 21-69, National Bureau of Economic Research, Inc.
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