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Globalization and Diversification Strategy: A Managerial Perspective

Author

Listed:
  • Harry P. Bowen

    (McColl School of Business, Queens University of Charlotte)

  • H. Kent Baker

    (Kogod School of Business, American University)

  • Gary E. Powell

    (McColl School of Business, Queens University of Charlotte)

Abstract
This study presents survey evidence about managerial views on how the processes of globalization affect managers’ strategic decisions regarding a firm’s international and product market scope. Our purpose is to assess whether managerial behaviors are consistent with theoretical predictions and whether managerial decisions about firm scope are consistent with the findings of recent empirical research. Our findings generally support those of academic research on the impacts of globalization on managerial decisions concerning firms’ strategic scope, but raise questions about findings to date on the nature of a relationship between product and international diversification and their impact on firm performance. Our findings serve as a check on the results of extant research and offer guidance for future research.

Suggested Citation

  • Harry P. Bowen & H. Kent Baker & Gary E. Powell, 2014. "Globalization and Diversification Strategy: A Managerial Perspective," Discussion Paper Series 2014-01, McColl School of Business, Queens University of Charlotte.
    • Handle: RePEc:msb:wpaper:2014-01
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    References listed on IDEAS

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    Cited by:

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    2. Garrido-Prada, Pablo & Delgado-Rodriguez, Maria Jesús & Romero-Jordán, Desiderio, 2019. "Effect of product and geographic diversification on company performance: Evidence during an economic crisis," European Management Journal, Elsevier, vol. 37(3), pages 269-286.
    3. Klaus S. Friesenbichler & Andreas Reinstaller, 2023. "Small and internationalized firms competing with Chinese exporters," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 13(1), pages 167-192, March.
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    5. Jouida, Sameh & Bouzgarrou, Houssam & Hellara, Slaheddine, 2017. "The effects of activity and geographic diversification on performance: Evidence from French financial institutions," Research in International Business and Finance, Elsevier, vol. 39(PB), pages 920-939.
    6. Mircea Fulea & Gabriela ?andru & Stelian Brad & Mihaela Maftei, 2015. "A New Entrepreneurial Decision-Making Support Framework for Assessing Business Line Correlations," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 17(Special 9), pages 1198-1198, November.
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