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Generative AI: Revolution or Threat for Digital Service Companies ?
[IA générative : révolution ou menace pour les entreprises de services du numérique ?]

Author

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  • Morgan Blangeois

    (CleRMa - Clermont Recherche Management - ESC Clermont-Ferrand - École Supérieure de Commerce (ESC) - Clermont-Ferrand - UCA - Université Clermont Auvergne)

Abstract
This article delves into the revolution of generative artificial intelligence (AI) in digital service companies (DSCs), focusing on foundational models like GPT-4. It examines the debates surrounding these technologies, particularly their implications in terms of misinformation through hallucinations, the social biases they carry, and their influence on the digital transformation of organizations. It begins with an exploration of the emergence of generative AI, highlighting technological advances and their practical impacts. The article assesses the current capabilities of generative AI and its potential, highlighting its role in redefining the job market, especially in terms of skills. The core of the study focuses on the challenges and strategic opportunities for DSCs. Examining how generative AI transforms traditional functions and creates new strategies, the article underscores the importance for DSCs to reconsider their position in the IT value chain. We explore how the adoption of open-innovation and business model innovations can facilitate the adaptation of DSCs to these challenges and conclude with a call for empirical studies to further explore these themes.

Suggested Citation

  • Morgan Blangeois, 2023. "Generative AI: Revolution or Threat for Digital Service Companies ? [IA générative : révolution ou menace pour les entreprises de services du numérique ?]," Post-Print hal-04355219, HAL.
    • Handle: RePEc:hal:journl:hal-04355219
    DOI: 10.36863/mds.a.26672
    Note: View the original document on HAL open archive server: https://uca.hal.science/hal-04355219v1
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    References listed on IDEAS

    as
    1. Erik Brynjolfsson & Danielle Li & Lindsey Raymond, 2023. "Generative AI at Work," Papers 2304.11771, arXiv.org, revised Nov 2024.
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    More about this item

    Keywords

    Business Model; Digital Services Companies; Open Innovation; Artificial Intelligence; Strategy; Modèles d'affaires; Entreprises des Services du Numérique; Innovation Ouverte; Intelligence Artificielle; Stratégie;
    All these keywords.

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