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Strategic influence in social networks

Author

Listed:
  • Michel Grabisch

    (CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique, PSE - Paris School of Economics - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement)

  • Antoine Mandel

    (PSE - Paris School of Economics - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique)

  • Agnieszka Rusinowska

    (PSE - Paris School of Economics - UP1 - Université Paris 1 Panthéon-Sorbonne - ENS-PSL - École normale supérieure - Paris - PSL - Université Paris Sciences et Lettres - EHESS - École des hautes études en sciences sociales - ENPC - École des Ponts ParisTech - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique)

  • Emily Tanimura

    (CES - Centre d'économie de la Sorbonne - UP1 - Université Paris 1 Panthéon-Sorbonne - CNRS - Centre National de la Recherche Scientifique)

Abstract
We consider a model of influence with a set of non-strategic agents and two strategic agents. The non-strategic agents have initial opinions and are linked through a simply connected network. They update their opinions as in the DeGroot model. The two strategic agents have fixed and opposed opinions. They each form a link with a non-strategic agent in order to influence the average opinion that emerges due to interactions in the network. This procedure defines a zero-sum game whose players are the two strategic agents and whose strategy set is the set of non-strategic agents. We focus on the existence and the characterization of pure strategy equilibria in this setting. Simple examples show that the existence of a pure strategy equilibrium does depend on the structure of the network. The characterization of equilibrium we obtain emphasizes on the one hand the influenceability of target agents and on the other hand their centrality whose characterization in our context induces a new notion that we call intermediacy. We also show that in the case where the two strategic agents have the same impact, symmetric equilibria emerge as natural solutions whereas in the case where the impacts are uneven, the game has only equilibria in mixed strategies, the high impact agent focuses on his own centrality/intermediacy and the influenceability of his opponent's target while the low influence agent focuses on the influenceability of his own target.

Suggested Citation

  • Michel Grabisch & Antoine Mandel & Agnieszka Rusinowska & Emily Tanimura, 2017. "Strategic influence in social networks," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-01493047, HAL.
    • Handle: RePEc:hal:cesptp:halshs-01493047
    DOI: 10.1287/moor.2017.0853
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    References listed on IDEAS

    as
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    Cited by:

    1. Antoine Mandel & Xavier Venel, 2022. "Sequential competition and the strategic origins of preferential attachment," International Journal of Game Theory, Springer;Game Theory Society, vol. 51(3), pages 483-508, November.
    2. Tabasso, Nicole, 2019. "Diffusion of multiple information: On information resilience and the power of segregation," Games and Economic Behavior, Elsevier, vol. 118(C), pages 219-240.
    3. Rusinowska, Agnieszka & Taalaibekova, Akylai, 2019. "Opinion formation and targeting when persuaders have extreme and centrist opinions," Journal of Mathematical Economics, Elsevier, vol. 84(C), pages 9-27.
    4. Sebastiano Della Lena, 2019. "Non-Bayesian Social Learning and the Spread of Misinformation in Networks," Working Papers 2019:09, Department of Economics, University of Venice "Ca' Foscari".
    5. Grabisch, Michel & Poindron, Alexis & Rusinowska, Agnieszka, 2019. "A model of anonymous influence with anti-conformist agents," Journal of Economic Dynamics and Control, Elsevier, vol. 109(C).
    6. Mandel, Antoine & Venel, Xavier, 2020. "Dynamic competition over social networks," European Journal of Operational Research, Elsevier, vol. 280(2), pages 597-608.
    7. Venel, Xavier, 2021. "Regularity of dynamic opinion games," Games and Economic Behavior, Elsevier, vol. 126(C), pages 305-334.
    8. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-01524453, HAL.
    9. Tsakas, Nikolas, 2017. "Diffusion by imitation: The importance of targeting agents," Journal of Economic Behavior & Organization, Elsevier, vol. 139(C), pages 118-151.
    10. Antoine Mandel & Xavier Venel, 2017. "Dynamic competition over social networks Dynamic competition over social networks," Post-Print halshs-01524453, HAL.
    11. Akylai Taalaibekova, 2018. "Opinion formation in social networks," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 28(2), pages 85-108.
    12. Tsakas, Nikolas, 2024. "Optimal influence under observational learning," Mathematical Social Sciences, Elsevier, vol. 128(C), pages 41-51.

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    More about this item

    Keywords

    Influence; Centrality; Strategic agents; Lobbying; Targeting;
    All these keywords.

    JEL classification:

    • C71 - Mathematical and Quantitative Methods - - Game Theory and Bargaining Theory - - - Cooperative Games
    • D85 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Network Formation

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