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Long Tails in the Tourism Industry: Towards Knowledge Intensive Service Suppliers

Author

Listed:
  • Christian Longhi

    (Université Nice Sophia Antipolis
    GREDEG-CNRS)

  • Sylvie Rochhia

    (Université Nice Sophia Antipolis
    GREDEG-CNRS)

Abstract
This paper analyses the effects of the Internet on the organizations and the markets in the tourism industry. It enlightens its deepening impact on incumbent organizations and markets from Web 1.0 to Web 2.0 though the analysis of the dynamics of the long tail, i.e. of the distribution of activities in tourism. Innovation is gone from exploitation to exploration of the long tail, towards the emergence of non-profit or for-profit Knowledge Intensive Service Suppliers allowing 'prosumers' to find solutions to run themselves their activities, through users generated resources. Contrasting results appear, the growing autonomy of the tail from the head of distribution in the tourism industry, i.e. the development of global innovative market places inside the long tail itself, but still the reemergence of power laws, of tails within the tails as the basic shapes of activities in this platform economy. Skewed distributions appear indeed as the 'normal' characteristic of the economic activity, the traditional market one as well as the so-called 'sharing' one, which stands as a new form of the globalization.

Suggested Citation

  • Christian Longhi & Sylvie Rochhia, 2015. "Long Tails in the Tourism Industry: Towards Knowledge Intensive Service Suppliers," GREDEG Working Papers 2015-07, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.
    • Handle: RePEc:gre:wpaper:2015-07
    as

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    File URL: http://195.220.190.85/GREDEG-WP-2015-07.pdf
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    References listed on IDEAS

    as
    1. Hjalager, Anne-Mette, 2010. "A review of innovation research in tourism," Tourism Management, Elsevier, vol. 31(1), pages 1-12.
    2. Christian Longhi, 2009. "Internet and organization of the industry in tourism : a focus on the distribution of travel and tourism services," Post-Print halshs-00456709, HAL.
    3. Aldebert, Bénédicte & Dang, Rani J. & Longhi, Christian, 2011. "Innovation in the tourism industry: The case of Tourism@," Tourism Management, Elsevier, vol. 32(5), pages 1204-1213.
    4. Rosen, Sherwin, 1981. "The Economics of Superstars," American Economic Review, American Economic Association, vol. 71(5), pages 845-858, December.
    5. Erik Brynjolfsson & Yu (Jeffrey) Hu & Duncan Simester, 2011. "Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales," Management Science, INFORMS, vol. 57(8), pages 1373-1386, August.
    6. Bénédicte Aldebert & Rani Jeanne Dang & Christian Longhi, 2011. "Innovation in the tourism industry : the case of tourism@," Post-Print halshs-00721551, HAL.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Christian Longhi & Marcello M. Mariani & Sylvie Rochhia, 2016. "Sharing and Tourism: The Rise of New Markets in Transport," GREDEG Working Papers 2016-01, Groupe de REcherche en Droit, Economie, Gestion (GREDEG CNRS), Université Côte d'Azur, France.

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    More about this item

    Keywords

    Tourism; Knowledge Intensive Service Suppliers; Sectoral Systems of Innovation and Production; Long Tail; Organization of the Industry; Internet;
    All these keywords.

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes
    • O35 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Social Innovation

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