A Theory of Strategic Diffusion
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- Goyal, Sanjeev & Galeotti, Andrea, 2007. "A Theory of Strategic Diffusion," Coalition Theory Network Working Papers 9096, Fondazione Eni Enrico Mattei (FEEM).
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International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 57(3), pages 759-786, August.
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More about this item
Keywords
Social Interaction; Seeding the Network; Word of Mouth Communication; Diffusion Strategy;
All these keywords.JEL classification:
- D8 - Microeconomics - - Information, Knowledge, and Uncertainty
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
NEP fields
This paper has been announced in the following NEP Reports:- NEP-CSE-2007-07-07 (Economics of Strategic Management)
- NEP-MKT-2007-07-07 (Marketing)
- NEP-NET-2007-07-07 (Network Economics)
- NEP-SOC-2007-07-07 (Social Norms and Social Capital)
- NEP-URE-2007-07-07 (Urban and Real Estate Economics)
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