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Catchword Marketing Automation

Author

Listed:
  • Heimbach, Irina
  • Kostyra, Daniel S.
  • Hinz, Oliver
Abstract
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Suggested Citation

  • Heimbach, Irina & Kostyra, Daniel S. & Hinz, Oliver, 2015. "Catchword Marketing Automation," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 77136, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:77136
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/77136/
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    Cited by:

    1. Malik, Nishtha & Kar, Arpan Kumar & Tripathi, Shalini Nath & Gupta, Shivam, 2023. "Exploring the impact of fairness of social bots on user experience," Technological Forecasting and Social Change, Elsevier, vol. 197(C).
    2. Bauer, Kevin & von Zahn, Moritz & Hinz, Oliver, 2023. "Please take over: XAI, delegation of authority, and domain knowledge," SAFE Working Paper Series 394, Leibniz Institute for Financial Research SAFE.
    3. Simone Guercini, 2022. "Scope of heuristics and digitalization: the case of marketing automation," Mind & Society: Cognitive Studies in Economics and Social Sciences, Springer;Fondazione Rosselli, vol. 21(2), pages 151-164, November.
    4. Nikolai Stein & Jan Meller & Christoph M. Flath, 2018. "Big data on the shop-floor: sensor-based decision-support for manual processes," Journal of Business Economics, Springer, vol. 88(5), pages 593-616, July.
    5. Shivam Gupta & Théo Justy & Shampy Kamboj & Ajay Kumar & Eivind Kristoffersen, 2021. "Big data and firm marketing performance: Findings from knowledge-based view," Post-Print hal-03609916, HAL.
    6. Antonia Köster & Christian Matt & Thomas Hess, 2021. "Do All Roads Lead to Rome? Exploring the Relationship Between Social Referrals, Referral Propensity and Stickiness to Video-on-Demand Websites," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 63(4), pages 349-366, August.

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