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The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites

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  • Gottschlich, Jörg
  • Heimbach, Irina
  • Hinz, Oliver
Abstract
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  • Gottschlich, Jörg & Heimbach, Irina & Hinz, Oliver, 2013. "The Value of Users’ Facebook Profile Data – Generating Product Recommendations for Online Social Shopping Sites," Publications of Darmstadt Technical University, Institute for Business Studies (BWL) 63395, Darmstadt Technical University, Department of Business Administration, Economics and Law, Institute for Business Studies (BWL).
    • Handle: RePEc:dar:wpaper:63395
    Note: for complete metadata visit http://tubiblio.ulb.tu-darmstadt.de/63395/
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    Cited by:

    1. Irina Heimbach & Daniel Kostyra & Oliver Hinz, 2015. "Marketing Automation," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 57(2), pages 129-133, April.
    2. Catherine Baethge & Julia Klier & Mathias Klier, 2016. "Social commerce—state-of-the-art and future research directions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 26(3), pages 269-290, August.
    3. Stahl, Florian & Schomm, Fabian & Vossen, Gottfried, 2014. "The data marketplace survey revisited," ERCIS Working Papers 18, University of Münster, European Research Center for Information Systems (ERCIS).

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