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A Nested Logit Model of Green Electricity Consumption in Western Australia

Author

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  • Ma, Chunbo
  • Burton, Michael P.
Abstract
Green electricity products are increasingly made available to consumers in many countries in an effort to address a number of environmental and social concerns. Most of the existing literature on this green electricity market focuses on consumer’s characteristics and product attributes that could affect participation. However, the contribution of this environmental consumerism to the overall environmental good does not depend on participation alone. The real impact made relies on market penetration for green consumers (the proportion of green consumers) combined with the level of green consumption intensity – the commitment levels, or proportion of consumption that is green. We design an online interface that closely mimics the real market environment for electricity consumers in Western Australia and use a three-level nested logit model to analyze consumers’ choice of green electricity products as well as their commitment levels. Our main conclusions are that the choice of green products is strongly influenced by beliefs in the nature of climate change, and trust in the government and utilities in delivering the product. When green products are selected, the vast majority select the minimum commitment possible, and this is insensitive to the premium being charged on green power, suggesting that we are largely observing a ‘warm glow’ for carbon mitigation

Suggested Citation

  • Ma, Chunbo & Burton, Michael P., 2013. "A Nested Logit Model of Green Electricity Consumption in Western Australia," Working Papers 148411, University of Western Australia, School of Agricultural and Resource Economics.
    • Handle: RePEc:ags:uwauwp:148411
    DOI: 10.22004/ag.econ.148411
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    References listed on IDEAS

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    Cited by:

    1. Ma, Chunbo & Polyakov, Maksym & Pandit, Ram, 2015. "Solar Capitalization in Western Australian Property Market," Working Papers 199230, University of Western Australia, School of Agricultural and Resource Economics.

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    Keywords

    Environmental Economics and Policy; Institutional and Behavioral Economics; Resource /Energy Economics and Policy;
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