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Some Observations on Measuring Returns to Promotion in Vertical Markets

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  • Kinnucan, Henry W.
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  • Kinnucan, Henry W., 1995. "Some Observations on Measuring Returns to Promotion in Vertical Markets," New Methodologies for Commodity Promotion Economics, October 5-6, 1995, Sacramento, California 279625, Regional Research Projects > NECC-63: Research Committee on Commodity Promotion.
    • Handle: RePEc:ags:r6395o:279625
    DOI: 10.22004/ag.econ.279625
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    References listed on IDEAS

    as
    1. Satheesh V. Aradhyula & Matthew T. Holt, 1989. "Risk Behavior and Rational Expectations in the U.S. Broiler Market," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 71(4), pages 892-902.
    2. Bruce L. Gardner, 1975. "The Farm-Retail Price Spread in a Competitive Food Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 57(3), pages 399-409.
    3. Garth J. Holloway, 1991. "The Farm-Retail Price Spread in an Imperfectly Competitive Food Industry," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 73(4), pages 979-989.
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    Keywords

    Marketing; Productivity Analysis;

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