[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/p/ags/gewi12/137175.html
   My bibliography  Save this paper

Präferenzen Deutscher Öko-Konsumenten Für Wein

Author

Listed:
  • Zander, Katrin
  • Janssen, Meike
Abstract
Die Qualitätsbeurteilung von Wein stellt für Verbraucher beim Kauf eine besondere Herausforderung dar. In dieser Untersuchung wurden die Präferenzen von Konsumenten von Öko-Lebensmitteln für Wein analysiert, um die relative Bedeutung verschiedener Produkteigenschaften für die Kaufentscheidung zu bestimmen. Dabei wurden Choice Experimente und Befragungen miteinander kombiniert. Unter den getesteten Eigenschaften hatte bei Rotwein die ökologische Erzeugung den größten Einfluss auf die Kaufentscheidung gefolgt vom Preisniveau und dem Herkunftsland. Die Präferenzen für deutschen, französischen und italienischen Wein fielen dabei gleich hoch aus, Spanien hingegen wurde weniger stark bevorzugt. Bei Weißwein spielte die deutsche Herkunft für Verbraucher die wichtigste Rolle, gefolgt von der ökologischen Erzeugung und dem Preisniveau. Bei beiden Weinsorten zeigte sich, dass Weine im mittleren Preisniveau gegenüber günstigen Weinen bevorzugt wurden. Hieraus wird geschlossen, dass der Preis als Qualitätsindikator fungiert.

Suggested Citation

  • Zander, Katrin & Janssen, Meike, 2012. "Präferenzen Deutscher Öko-Konsumenten Für Wein," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 137175, German Association of Agricultural Economists (GEWISOLA).
    • Handle: RePEc:ags:gewi12:137175
    DOI: 10.22004/ag.econ.137175
    as

    Download full text from publisher

    File URL: https://ageconsearch.umn.edu/record/137175/files/Zander_Janssen_GEWISOLA_2012.pdf
    Download Restriction: no
    File URL: https://libkey.io/10.22004/ag.econ.137175?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Goldstein, Robin & Almenberg, Johan & Dreber, Anna & Emerson, John W. & Herschkowitsch, Alexis & Katz, Jacob, 2008. "Do More Expensive Wines Taste Better? Evidence from a Large Sample of Blind Tastings," Journal of Wine Economics, Cambridge University Press, vol. 3(1), pages 1-9, April.
    2. Gergaud, Olivier & Livat, Florine, 2007. "How do consumers use signals to assess quality?," Working Papers 37296, American Association of Wine Economists.
    3. Kelvin J. Lancaster, 1966. "A New Approach to Consumer Theory," Journal of Political Economy, University of Chicago Press, vol. 74(2), pages 132-132.
    4. Petzoldt, M. & Profeta, A. & Enneking, U., 2008. "Die Bedeutung von Preis und Herkunft für die Präferenzbildung bei Weinkonsumenten – Ermittlung von Präferenzheterogenität mittels einer Latent-Class-Analyse," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 43, March.
    5. Petzoldt, Marina & Profeta, Adriano & Enneking, Ulrich, 2007. "DIE BEDEUTUNG VON PREIS UND HERKUNFT FUR DIE PRAFERENZBILDUNG BEI WEINKONSUMENTEN-ERMITTLUNG VON PRAFERENZHETEROGENITAT MITTELS EINER LATENT-CLASS-ANALYSE - (German)," 47th Annual Conference, Weihenstephan, Germany, September 26-28, 2007 7612, German Association of Agricultural Economists (GEWISOLA).
    6. K. K. Lancaster, 2010. "A New Approach to Consumer Theory," Levine's Working Paper Archive 1385, David K. Levine.
    7. David Hensher & William Greene, 2003. "The Mixed Logit model: The state of practice," Transportation, Springer, vol. 30(2), pages 133-176, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zander, K. & Janssen, M., 2013. "Präferenzen deutscher Öko-Konsumenten für Wein," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 48, March.
    2. Abdullah, Sabah & Mariel, Petr, 2010. "Choice experiment study on the willingness to pay to improve electricity services," Energy Policy, Elsevier, vol. 38(8), pages 4570-4581, August.
    3. Ondřej Vojáček & Iva Pecáková, 2010. "Comparison of Discrete Choice Models for Economic Environmental Research," Prague Economic Papers, Prague University of Economics and Business, vol. 2010(1), pages 35-53.
    4. Anastassiadis, Friederike & Liebe, Ulf & Musshoff, Oliver, 2012. "Finanzielle Flexibilität In Landwirtschaftlichen Investitionsentscheidungen: Ein Discrete Choice Experiment," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 137142, German Association of Agricultural Economists (GEWISOLA).
    5. Wendler, Cordula & Liebe, Ulf & Ihle, Rico & von Cramon-Taubadel, Stephan, 2012. "The Willingness to Pay of European Consumers for Jointly Produced Israeli – Palestinian Products," 2012 Conference, August 18-24, 2012, Foz do Iguacu, Brazil 126727, International Association of Agricultural Economists.
    6. Bechtold, Kai-Brit & Abdulai, Awudu, 2012. "Willingness-To-Pay for Functional Dairy Products and the Influence of Starting Point Bias: Empirical Evidence for Germany," 2012 Annual Meeting, August 12-14, 2012, Seattle, Washington 124776, Agricultural and Applied Economics Association.
    7. Czajkowski, Mikołaj & Zagórska, Katarzyna & Letki, Natalia & Tryjanowski, Piotr & Wąs, Adam, 2021. "Drivers of farmers’ willingness to adopt extensive farming practices in a globally important bird area," Land Use Policy, Elsevier, vol. 107(C).
    8. Anderson, Simon P. & Foros, Øystein & Kind, Hans Jarle, 2012. "Product quality, competition, and multi-purchasing," Discussion Papers 2012/9, Norwegian School of Economics, Department of Business and Management Science.
    9. Veneziani, Mario & Sckokai, Paolo & Moro, Daniele, 2012. "Consumers’ willingness to pay for a functional food," 2012 First Congress, June 4-5, 2012, Trento, Italy 124101, Italian Association of Agricultural and Applied Economics (AIEAA).
    10. Jianhua Wang & Jiaye Ge & Yuting Ma, 2018. "Urban Chinese Consumers’ Willingness to Pay for Pork with Certified Labels: A Discrete Choice Experiment," Sustainability, MDPI, vol. 10(3), pages 1-14, February.
    11. Illichmann, R. & Abdulai, A., 2014. "Analysis of Consumer Preferences and Wilingness-To-Pay for Organic Food Products in Germany," Proceedings “Schriften der Gesellschaft für Wirtschafts- und Sozialwissenschaften des Landbaues e.V.”, German Association of Agricultural Economists (GEWISOLA), vol. 49, March.
    12. Anabela Botelho & Lina Lourenço-Gomes & Lígia M. Costa Pinto & Sara Sousa & Marieta Valente, 2018. "Discrete-choice experiments valuing local environmental impacts of renewables: two approaches to a case study in Portugal," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 20(1), pages 145-162, December.
    13. Kragt, Marit Ellen & Bennett, Jeffrey W., 2011. "Using choice experiments to value catchment and estuary health in Tasmania with individual preference heterogeneity," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 55(2), pages 1-21.
    14. Scarpa, Riccardo & Willis, Ken, 2010. "Willingness-to-pay for renewable energy: Primary and discretionary choice of British households' for micro-generation technologies," Energy Economics, Elsevier, vol. 32(1), pages 129-136, January.
    15. Mohammed H. Alemu & Søren Bøye Olsen & Suzanne E. Vedel & John Kinyuru & Kennedy O. Pambo, 2016. "Integrating sensory evaluations in incentivized discrete choice experiments to assess consumer demand for cricket flour buns in Kenya," IFRO Working Paper 2016/02, University of Copenhagen, Department of Food and Resource Economics.
    16. Faulques, Martin & Bonnet, Jean & Bourdin, Sébastien & Juge, Marine & Pigeon, Jonas & Richard, Charlotte, 2022. "Generational effect and territorial distributive justice, the two main drivers for willingness to pay for renewable energies," Energy Policy, Elsevier, vol. 168(C).
    17. Yanfei Pan & Marian Rizov, 2022. "Consumer Behaviour in Sourcing Meals during COVID-19: Implications for Business and Marketing," Sustainability, MDPI, vol. 14(21), pages 1-20, October.
    18. Bolin, Kristian & Jacobson, Lena & Lindgren, Bjorn, 2002. "Employer investments in employee health: Implications for the family as health producer," Journal of Health Economics, Elsevier, vol. 21(4), pages 563-583, July.
    19. Djamel Rahmani & Zein Kallas & Maria Pappa & José Maria Gil, 2019. "Are Consumers’ Egg Preferences Influenced by Animal-Welfare Conditions and Environmental Impacts?," Sustainability, MDPI, vol. 11(22), pages 1-23, November.
    20. Kragt, M.E. & Gibson, F.L. & Maseyk, F. & Wilson, K.A., 2016. "Public willingness to pay for carbon farming and its co-benefits," Ecological Economics, Elsevier, vol. 126(C), pages 125-131.

    More about this item

    Keywords

    Consumer/Household Economics; Food Consumption/Nutrition/Food Safety;

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ags:gewi12:137175. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: AgEcon Search (email available below). General contact details of provider: https://edirc.repec.org/data/gewisea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.