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Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA. Bericht im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbraucherschutz (BMELV)

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  • Peter, Günter
Abstract
Der vorliegende Bericht stellt die wesentlichen Elemente der Absatzförderung Österreichs und der USA dar. Absatzförderung in Österreich ist produktübergreifend, in den USA überwiegend branchenspezifisch organisiert. Absatzförderung in Österreich ist produktübergreifend, in den USA überwiegend branchenspezifisch organisiert. In beiden Ländern liegt der Schwerpunkt der Maßnahmen auf generischer Werbung. Der Ausgabenanteil für Forschung im Rahmen der Absatzförderung liegt in den USA um den Faktor 2,5 höher als in Österreich. Das erklärte Ziel beider Regierungen ist es, die Exportquote der Ernährungswirtschaft in den nächsten Jahren zu erhöhen. Neben einem Literaturüberblick zur Wirksamkeit generischer Werbung werden ordnungspolitische Leitlinien für staatliche Eingriffe bei der Außenwirtschaftförderung vorgestellt.

Suggested Citation

  • Peter, Günter, 2011. "Gemeinschaftliche Absatz- und Exportförderung für Agrarerzeugnisse und Lebensmittel in Österreich und den USA. Bericht im Auftrag des Bundesministeriums für Ernährung, Landwirtschaft und Verbrauchersc," Arbeitsberichte aus der vTI-Agrarökonomie 04/2011, Johann Heinrich von Thünen Institute, Federal Research Institute for Rural Areas, Forestry and Fisheries.
    • Handle: RePEc:zbw:vtiaba:042011
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    References listed on IDEAS

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    1. Strecker, Otto, 1971. "Gemeinschaftsmarketing für Nahrungsmittel. Möglichkeiten und Grenzen der Arbeit von Absatzfonds und CMA," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 20(09).
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    More about this item

    Keywords

    Absatzförderung; Exportförderung; Außenwirtschaftförderung; promotion programmes; export promotion;
    All these keywords.

    JEL classification:

    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship
    • M38 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Government Policy and Regulation

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