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Choice architecture and incentives increase COVID-19 vaccine intentions and test demand

Author

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  • Serra-Garcia, Marta
  • Szech, Nora
Abstract
Willingness to vaccinate and test are critical in the COVID-19 pandemic. We study the effects of two measures to increase vaccination and testing: "choice architecture" and monetary compensations. Choice architecture has the goal of "nudging" people into a socially desired direction without affecting their choice options. Compensations reward vaccine takers and are already in use by some organizations. Yet there is the concern that compensations may decrease vaccination if compensations erode intrinsic motivation to vaccinate. We show that both approaches, compensations and choice architecture, significantly increase COVID-19 test and vaccine demand. Yet, for vaccines, low compensations can backfire.

Suggested Citation

  • Serra-Garcia, Marta & Szech, Nora, 2021. "Choice architecture and incentives increase COVID-19 vaccine intentions and test demand," Working Paper Series in Economics 150, Karlsruhe Institute of Technology (KIT), Department of Economics and Management.
    • Handle: RePEc:zbw:kitwps:150
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    Cited by:

    1. Raman Kachurka & Michał W. Krawczyk & Joanna Rachubik, 2021. "Persuasive messages will not raise COVID-19 vaccine acceptance. Evidence from a nation-wide online experiment," Working Papers 2021-07, Faculty of Economic Sciences, University of Warsaw.
    2. Rowan Terrell & Abdallah Alami & Daniel Krewski, 2023. "Interventions for COVID-19 Vaccine Hesitancy: A Systematic Review and Narrative Synthesis," IJERPH, MDPI, vol. 20(12), pages 1-17, June.
    3. Keser, Claudia & Rau, Holger A., 2022. "Policy incentives and determinants of citizens' COVID-19 vaccination motives," University of Göttingen Working Papers in Economics 434, University of Goettingen, Department of Economics.
    4. Philipp Sprengholz & Luca Henkel & Robert Böhm & Cornelia Betsch, 2023. "Different Interventions for COVID-19 Primary and Booster Vaccination? Effects of Psychological Factors and Health Policies on Vaccine Uptake," Medical Decision Making, , vol. 43(2), pages 239-251, February.
    5. von Bieberstein, Frauke & Kulle, Anna-Corinna & Schumacher, Stefanie, 2022. "Make It Easy: Lowering Transaction Costs Substantially Increases COVID-19 Vaccination Uptake," VfS Annual Conference 2022 (Basel): Big Data in Economics 264116, Verein für Socialpolitik / German Economic Association.

    More about this item

    Keywords

    choice architecture; incentives; COVID-19; vaccine hesitancy; test avoidance;
    All these keywords.

    JEL classification:

    • D01 - Microeconomics - - General - - - Microeconomic Behavior: Underlying Principles
    • D04 - Microeconomics - - General - - - Microeconomic Policy: Formulation; Implementation; Evaluation
    • I12 - Health, Education, and Welfare - - Health - - - Health Behavior

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