Targeted pricing, consumer myopia and investment in customer-tracking technology
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Cited by:
- Christian Trudeau & Zheng Wang, 2015. "Help us to help you: how consumer data can alter quality races," Working Papers 1501, University of Windsor, Department of Economics.
- Wan, Qin & Yang, Shilei & Shi, Victor & Qiu, Martin, 2021. "Optimal strategies of mobile targeting promotion under competition," International Journal of Production Economics, Elsevier, vol. 237(C).
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More about this item
Keywords
Price Discrimination; Customer Data; Consumer Myopia;All these keywords.
JEL classification:
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L13 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Oligopoly and Other Imperfect Markets
- L15 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Information and Product Quality
- O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General
NEP fields
This paper has been announced in the following NEP Reports:- NEP-COM-2014-03-08 (Industrial Competition)
- NEP-MKT-2014-03-08 (Marketing)
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