[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/p/zbw/daredp/1811.html
   My bibliography  Save this paper

Online-Einkauf von Pflanzenschutzmitteln: Ein Discrete Choice Experiment mit landwirtschaftlichen Unternehmern in Deutschland

Author

Listed:
  • Fecke, Wilm
  • Danne, Michael
  • Mußhoff, Oliver
Abstract
Die Digitalisierung schreitet mehr und mehr voran und beeinflusst zunehmend Geschäftsabläufe in Unternehmen. Dem Handel über das Internet kommt in diesem Zusammenhang eine besondere Bedeutung für die zukünftige Entwicklung des ländlichen Raums zu. Nichtsdestotrotz gibt es bisher keine aktuellen Erkenntnisse zur E-Commerce Nutzung für die Betriebsmittelbeschaffung im ländlichen Raum. Aus diesem Grund wurde ein Discrete Choice Experiment zum Pflanzenschutzmitteleinkauf mit 97 landwirtschaftlichen Unternehmern als eine wichtige Gruppe von Nachfragern von Betriebsmitteln im ländlichen Raum durchgeführt. Mittels eines Mixed Logit Modells wurde die "willingness to accept" landwirtschaftlicher Unternehmer für E-Commerce geschätzt. Die Ergebnisse zeigen, dass Landwirte, im Vergleich zu einem regionalen Kauf, für einen Online-Einkauf einen Preisvorteil fordern. Das Vorhandensein eines privatwirtschaftlichen Gütesiegels für einen Onlinehändler wirkt sich positiv auf die E-Commerce Nutzung aus. Eine längere Lieferzeit für die Betriebsmittel hat hingegen einen negativen Effekt auf die Nutzung von E-Commerce für Betriebsmittelkäufe. Erstaunlicherweise hat die Interaktion in Form einer Beratung über klassische Medien keinen statistisch signifikanten Einfluss auf die Akzeptanz von E-Commerce. Diese Kernergebnisse sind sehr relevant für die Unternehmenspraxis, da sie Onlinehändlern von landwirtschaftlichen Betriebsmitteln erste Anhaltspunkte bezüglich geeigneter Marketingmaßnahmen liefern. Darüber hinaus konnte durch die Berücksichtigung individuenspezifischer Charakteristika anekdotische Evidenz untermauert werden. So konnte gezeigt werden, dass ein negativer Zusammenhang zwischen Alter und der E-Commerce Akzeptanz eines landwirtschaftlichen Unternehmers besteht.

Suggested Citation

  • Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "Online-Einkauf von Pflanzenschutzmitteln: Ein Discrete Choice Experiment mit landwirtschaftlichen Unternehmern in Deutschland," DARE Discussion Papers 1811, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    • Handle: RePEc:zbw:daredp:1811
    as

    Download full text from publisher

    File URL: https://www.econstor.eu/bitstream/10419/190683/1/1042416842.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Schulze Schwering, Dorothee & Spiller, Achim, 2018. "Das Online-Einkaufsverhalten von Landwirten im Bereich landwirtschaftlicher Betriebsmittel," DARE Discussion Papers 1805, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. Emily Lancsar & Jordan Louviere, 2008. "Conducting Discrete Choice Experiments to Inform Healthcare Decision Making," PharmacoEconomics, Springer, vol. 26(8), pages 661-677, August.
    3. Thomas Dohmen & Armin Falk & David Huffman & Uwe Sunde & Jürgen Schupp & Gert G. Wagner, 2011. "Individual Risk Attitudes: Measurement, Determinants, And Behavioral Consequences," Journal of the European Economic Association, European Economic Association, vol. 9(3), pages 522-550, June.
    4. Ralph L. Keeney, 1999. "The Value of Internet Commerce to the Customer," Management Science, INFORMS, vol. 45(4), pages 533-542, April.
    5. John M. Rose & Lorenzo Masiero, 2010. "A comparison of prospect theory in WTP and preference space," Quaderni della facoltà di Scienze economiche dell'Università di Lugano 1006, USI Università della Svizzera italiana.
    6. Balogh, Péter & Békési, Dániel & Gorton, Matthew & Popp, József & Lengyel, Péter, 2016. "Consumer willingness to pay for traditional food products," Food Policy, Elsevier, vol. 61(C), pages 176-184.
    7. Scarpa, R. & Thiene, M. & Train, K., 2008. "Appendix to Utility in WTP space: a tool to address confounding random scale effects in destination choice to the Alps," American Journal of Agricultural Economics APPENDICES, Agricultural and Applied Economics Association, vol. 90(4), pages 1-9, January.
    8. Briggeman, Brian C. & Whitacre, Brian E., 2008. "Farming and the Internet: Factors Affecting Input Purchases Online and Reasons for Non-Adoption," 2008 Annual Meeting, February 2-6, 2008, Dallas, Texas 6871, Southern Agricultural Economics Association.
    9. Ryan, Mandy & Netten, Ann & Skatun, Diane & Smith, Paul, 2006. "Using discrete choice experiments to estimate a preference-based measure of outcome--An application to social care for older people," Journal of Health Economics, Elsevier, vol. 25(5), pages 927-944, September.
    10. Mishra, Ashok K. & Williams, Robert P., 2006. "Internet Access and Use by Farm Households," 2006 Annual meeting, July 23-26, Long Beach, CA 21106, American Agricultural Economics Association (New Name 2008: Agricultural and Applied Economics Association).
    11. Batte, Marvin T. & Ernst, Stanley C., 2007. "Net Gains from 'Net Purchases? Farmers' Preferences for Online and Local Input Purchases," Agricultural and Resource Economics Review, Northeastern Agricultural and Resource Economics Association, vol. 36(1), pages 1-11, April.
    12. Jordan J. Louviere & Towhidul Islam & Nada Wasi & Deborah Street & Leonie Burgess, 2008. "Designing Discrete Choice Experiments: Do Optimal Designs Come at a Price?," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(2), pages 360-375, March.
    13. Riccardo Scarpa & Mara Thiene & Kenneth Train, 2008. "Utility in Willingness to Pay Space: A Tool to Address Confounding Random Scale Effects in Destination Choice to the Alps," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 90(4), pages 994-1010.
    14. Bauer, Hans H. & Falk, Tomas & Hammerschmidt, Maik, 2006. "eTransQual: A transaction process-based approach for capturing service quality in online shopping," Journal of Business Research, Elsevier, vol. 59(7), pages 866-875, July.
    15. Abramovskij, Marina & Enneking, Ulrich, 2017. "Wirkung von Arbeitgebersiegeln auf potenzielle Bewerber mittelständischer Unternehmen: Eine empirische Analyse am Beispiel der Ernährungsindustrie," German Journal of Agricultural Economics, Humboldt-Universitaet zu Berlin, Department for Agricultural Economics, vol. 66(3), September.
    16. Schulze, Birgit, 2012. "Herausforderungen Des Landhandels Unter Veränderten Marktbedingungen: Theoretische Überlegungen Und Empirische Evidenz," 52nd Annual Conference, Stuttgart, Germany, September 26-28, 2012 133053, German Association of Agricultural Economists (GEWISOLA).
    17. Wolfe, Elijah & Popp, Michael & Bazzani, Claudia & Nayga Jr, Rudolfo & Danforth, Diana & Popp, Jennie & Chen, Pengyin & Seo, Han-Seok, 2016. "Consumers’ Willingness to Pay for Genetically Engineered Edamame," 2016 Annual Meeting, February 6-9, 2016, San Antonio, Texas 230016, Southern Agricultural Economics Association.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Marius Michels & Wilm Fecke & Jan‐Henning Feil & Oliver Musshoff & Frederike Lülfs‐Baden & Saskia Krone, 2020. "“Anytime, anyplace, anywhere”—A sample selection model of mobile internet adoption in german agriculture," Agribusiness, John Wiley & Sons, Ltd., vol. 36(2), pages 192-207, April.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Fecke, Wilm & Danne, Michael & Mußhoff, Oliver, 2018. "E-commerce in agriculture: The case of crop protection product purchases in a discrete choice experiment," DARE Discussion Papers 1803, Georg-August University of Göttingen, Department of Agricultural Economics and Rural Development (DARE).
    2. De Salvo, Maria & Scarpa, Riccardo & Capitello, Roberta & Begalli, Diego, 2020. "Multi-country stated preferences choice analysis for fresh tomatoes," Bio-based and Applied Economics Journal, Italian Association of Agricultural and Applied Economics (AIEAA), vol. 9(3), December.
    3. Caputo, Vincenzina & Scarpa, Riccardo & Nayga, Rodolfo M. & Ortega, David L., 2018. "Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions," Journal of choice modelling, Elsevier, vol. 28(C), pages 10-27.
    4. Ding, Ye & Nayga Jr, Rodolfo M. & Zeng, Yinchu & Yang, Wei & Arielle Snell, Heather, 2022. "Consumers’ valuation of a live video feed in restaurant kitchens for online food delivery service," Food Policy, Elsevier, vol. 112(C).
    5. Sauthoff, Saramena & Danne, Michael & Mußhoff, Oliver, 2017. "To switch or not to switch? – Understanding German consumers’ willingness to pay for green electricity tariff attributes," Department of Agricultural and Rural Development (DARE) Discussion Papers 260771, Georg-August-Universitaet Goettingen, Department of Agricultural Economics and Rural Development (DARE).
    6. Kaenzig, Josef & Heinzle, Stefanie Lena & Wüstenhagen, Rolf, 2013. "Whatever the customer wants, the customer gets? Exploring the gap between consumer preferences and default electricity products in Germany," Energy Policy, Elsevier, vol. 53(C), pages 311-322.
    7. Meles, Tensay Hadush & Lokina, Razack & Mtenga, Erica Louis & Tibanywana, Julieth Julius, 2023. "Stated preferences with survey consequentiality and outcome uncertainty: A split sample discrete choice experiment," EfD Discussion Paper 23-16, Environment for Development, University of Gothenburg.
    8. Nguyen, Manh-Hung & Nguyen, Thi Lan Anh & Nguyen, Tuan & Reynaud, Arnaud & Simioni, Michel & Hoang, Viet-Ngu, 2021. "Economic analysis of choices among differing measures to manage coastal erosion in Hoi An (a UNESCO World Heritage Site)," Economic Analysis and Policy, Elsevier, vol. 70(C), pages 529-543.
    9. Charles Collet & Pascal Gastineau & Benoit Chèze & Pierre-Alexandre Mahieu & Frederic Martinez, 2022. "Combining economics and psychology: Does CO2 framing strengthen pro-environmental behaviors?," Working Papers hal-03321706, HAL.
    10. Stephane Hess & John Rose, 2012. "Can scale and coefficient heterogeneity be separated in random coefficients models?," Transportation, Springer, vol. 39(6), pages 1225-1239, November.
    11. de Jong, Gerben & Behrens, Christiaan & van Herk, Hester & Verhoef, Erik, 2022. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Journal of Economic Behavior & Organization, Elsevier, vol. 193(C), pages 1-18.
    12. Benoit Chèze & Charles Collet & Anthony Paris, 2021. "Estimating discrete choice experiments : theoretical fundamentals," CIRED Working Papers hal-03262187, HAL.
    13. Nicolas Krucien & Jonathan Sicsic & Mandy Ryan, 2019. "For better or worse? Investigating the validity of best–worst discrete choice experiments in health," Health Economics, John Wiley & Sons, Ltd., vol. 28(4), pages 572-586, April.
    14. William F. Vásquez & Pallab Mozumder, 2017. "Willingness to Pay for Hurricane-Resistant Home Improvement Programs: a Choice Experiment in Northeastern and Mid-Atlantic United States," Economics of Disasters and Climate Change, Springer, vol. 1(3), pages 263-276, October.
    15. Yang, Yang & Hobbs, Jill E. & Natcher, David C., 2020. "Assessing consumer willingness to pay for Arctic food products," Food Policy, Elsevier, vol. 92(C).
    16. Sauter, Philipp A. & Möllmann, Torsten B. & Anastassiadis, Friederike & Mußhoff, Oliver & Möhring, Bernhard, 2016. "To insure or not to insure? Analysis of foresters' willingness-to-pay for fire and storm insurance," Forest Policy and Economics, Elsevier, vol. 73(C), pages 78-89.
    17. Michela Faccioli & Laure Kuhfuss & Mikołaj Czajkowski, 2019. "Stated Preferences for Conservation Policies Under Uncertainty: Insights on the Effect of Individuals’ Risk Attitudes in the Environmental Domain," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 73(2), pages 627-659, June.
    18. Gerben de Jong & Christiaan Behrens & Hester van Herk & Erik (E.T.) Verhoef, 2018. "Airfares with codeshares: (why) are consumers willing to pay more for products of foreign firms with a domestic partner?," Tinbergen Institute Discussion Papers 18-077/VIII, Tinbergen Institute, revised 28 Feb 2021.
    19. Jon Helgheim Holte & Peter Sivey & Birgit Abelsen & Jan Abel Olsen, 2016. "Modelling Nonlinearities and Reference Dependence in General Practitioners' Income Preferences," Health Economics, John Wiley & Sons, Ltd., vol. 25(8), pages 1020-1038, August.
    20. Robert J. Johnston & Kevin J. Boyle & Wiktor (Vic) Adamowicz & Jeff Bennett & Roy Brouwer & Trudy Ann Cameron & W. Michael Hanemann & Nick Hanley & Mandy Ryan & Riccardo Scarpa & Roger Tourangeau & Ch, 2017. "Contemporary Guidance for Stated Preference Studies," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 4(2), pages 319-405.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:zbw:daredp:1811. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: ZBW - Leibniz Information Centre for Economics (email available below). General contact details of provider: https://edirc.repec.org/data/iagoede.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.