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Strategy innovation as business model reconfiguration

Author

Listed:
  • Leonardo Buzzavo
Abstract
Strategy innovation gained popularity during the 1990s as a notion applying to firms that reinvented competition in an industry. Throughout the 2000s business model innovation drew much of the spotlight. The key traits of both these concepts (and how they relate to each other) are often implicit or unclear. Through a literature review and by applying the key elements to some innovative firms for illustrative purposes, this paper discusses the emergence of the notion of strategy (and business model) innovation aiming to bridge these concepts while identifying their basic constituents. Successful firms manage to envision and implement new combinations along different routes, but always exploiting the complementarities through self-reinforcing mechanisms. Finally, the paper argues that strategy innovation triggers the need to broaden the interpretative schemes in the field of strategy, as it resembles more an art than a science.

Suggested Citation

  • Leonardo Buzzavo, 2012. "Strategy innovation as business model reconfiguration," Working Papers 2, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
    • Handle: RePEc:vnm:wpdman:15
    as

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    References listed on IDEAS

    as
    1. Hermann Simon, 2009. "Hidden Champions of the Twenty-First Century," Springer Books, Springer, number 978-0-387-98147-5, December.
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    3. Abernathy, William J. & Clark, Kim B., 1985. "Innovation: Mapping the winds of creative destruction," Research Policy, Elsevier, vol. 14(1), pages 3-22, February.
    4. B.S. Sahay & Ramneesh Mohan & Anita Maini, 2004. "Strategies for building a sustainable competitive edge," International Journal of Innovation and Learning, Inderscience Enterprises Ltd, vol. 1(3), pages 209-226.
    5. Henry Chesbrough & Richard S. Rosenbloom, 2002. "The role of the business model in capturing value from innovation: evidence from Xerox Corporation's technology spin-off companies," Industrial and Corporate Change, Oxford University Press and the Associazione ICC, vol. 11(3), pages 529-555, June.
    Full references (including those not matched with items on IDEAS)

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    Keywords

    Strategy; Innovation; Business Model;
    All these keywords.

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