[go: up one dir, main page]
IDEAS home Printed from https://ideas.repec.org/h/spr/mirchp/978-3-319-74089-8_2.html
   My bibliography  Save this book chapter

Adidas and Reebok: Is Acquiring Easier than Integrating?

In: Internationalization of Business

Author

Listed:
  • Stefan Schmid

    (ESCP Europe Berlin)

  • Tobias Dauth

    (HHL Leipzig Graduate School of Management, Fraunhofer Center for International Management and Knowledge Economy)

  • Thomas Kotulla

    (ESCP Europe Berlin
    University of Applied Sciences Europe)

  • Philipp Leding

    (ESCP Europe Berlin)

Abstract
At the beginning of 2006, one of the biggest takeovers in the sporting goods industry took place: the leading German sporting goods company Adidas acquired its U.S. competitor Reebok. Building on an analysis of the sporting goods industry and the characteristics of Adidas and Reebok, the present case study explores the complexities of the cross-border acquisition. It outlines not only the motives and risks associated with the acquisition but also some major consequences for Adidas’ and Reebok’s strategy, structure and culture. In particular, the case study examines the brand positioning of Adidas and Reebok before and after the acquisition as well as the related challenges. Furthermore, it analyses the integration of Reebok into the Adidas Group between 2007 and 2017, especially in the context of increasing levels of competition, such as competition by industry rivals Nike and Under Armour.

Suggested Citation

  • Stefan Schmid & Tobias Dauth & Thomas Kotulla & Philipp Leding, 2018. "Adidas and Reebok: Is Acquiring Easier than Integrating?," MIR Series in International Business, in: Stefan Schmid (ed.), Internationalization of Business, pages 27-61, Springer.
    • Handle: RePEc:spr:mirchp:978-3-319-74089-8_2
    DOI: 10.1007/978-3-319-74089-8_2
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:mirchp:978-3-319-74089-8_2. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.