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In-Store Traffic Density Estimation

In: Retail Space Analytics

Author

Listed:
  • Jimmy Azar

    (American University of Beirut)

  • Hoda Daou

    (American University of Beirut)

Abstract
Estimating in-store traffic density is critical for a product allocation that improves the retailer profit and enhances the customer shopping experience. We propose a way to estimate traffic densities based on a regression analysis carried over e-receipts from a supermarket in Lebanon. Our approach simplifies alternative approaches in the specification of the regression variables. We obtain the dependent variable (i.e. the traffic) via a demand filtering approach without reconstructing shopping paths. We then estimate the independent variable reflecting the way product allocation drives traffic in neighboring shelves through a straightforward attraction approach. We propose and compare alternate regression models, such as support vector regression, regression trees, kernel regression, and Gaussian processes. Our results show that regression trees and kernel regression methods perform well.

Suggested Citation

  • Jimmy Azar & Hoda Daou, 2023. "In-Store Traffic Density Estimation," International Series in Operations Research & Management Science, in: Ahmed Ghoniem & Bacel Maddah (ed.), Retail Space Analytics, pages 35-50, Springer.
  • Handle: RePEc:spr:isochp:978-3-031-27058-1_3
    DOI: 10.1007/978-3-031-27058-1_3
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