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Why Does Sports Equipment Sometimes Become Too Sophisticated and Expensive? A Case Study of the Overshooting Hypothesis in Board Sports

In: Foundations of Economic Change

Author

Listed:
  • Stuart Thomas

    (RMIT University, College of Business)

  • Jason Potts

    (RMIT University, College of Business)

Abstract
This paper investigates innovation overshooting in equipment-based sports, using windsurfing as a case study. Sports, in particular equipment-based, “lifestyle” sports can experience a rapid rise in popularity but eventually technology-driven competition leads to equipment overshooting the capabilities and financial budgets of users. This ‘innovation overshoot’ leads to a decline in participation and the eventual collapse of the market for the sport’s equipment. This progression can have significant adverse consequences for industry and allied sectors of the economy. Models of endogenous overshooting are established in the study of finance and business cycles, and more recently have been extended to the music and design industry. This paper extends this idea to the sports equipment sector where we find clear evidence of technological and market overshooting.

Suggested Citation

  • Stuart Thomas & Jason Potts, 2017. "Why Does Sports Equipment Sometimes Become Too Sophisticated and Expensive? A Case Study of the Overshooting Hypothesis in Board Sports," Economic Complexity and Evolution, in: Andreas Pyka & Uwe Cantner (ed.), Foundations of Economic Change, pages 525-538, Springer.
    • Handle: RePEc:spr:eccchp:978-3-319-62009-1_21
    DOI: 10.1007/978-3-319-62009-1_21
    as

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