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Kenya as an East African destination for German Ecotourists: The development from a charitable organization to a niche market using the example of Mully Children's Family

In: Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2020

Author

Listed:
  • David Rempel

    (IUBH International University, Germany)

  • Vanessa Mertl

    (IUBH International University, Kufstein, Austria)

Abstract
In times of climatic or political grievances that affect not only human life worldwide, but also the environment and the economic situation of a country, a change in the way of thinking about tourism is beginning and the sector of ecotourism is also becoming increasingly important in Germany. The applicability of this form of tourism in the East African destination Kenya in the form of a travel package that is both partly unique and can be designed individually describes the subject matter of this elaboration and is illustrated using the example of the charitable organization Mully Children's Family and the related registered tourism company, MCF Africa Safaris. The underlying research aims to determine how to transform the organisation's own tree planting initiative into a niche tourist market and how this must be geared to gain the interest of the German eco-tourist. Based on the evaluation of the research results, there is high potential, which is dedicated to the implementation of a form of travel consisting of the active support of the named charity and its initiative as well as individually selectable holiday activities in the target market Kenya. As a result, there are basic prerequisites, the consideration of which is essential for the successful integration of the so-called niche market tree planting and the branch-specific nature of ecotourism in the Kenyan travel market.

Suggested Citation

  • David Rempel & Vanessa Mertl, 2021. "Kenya as an East African destination for German Ecotourists: The development from a charitable organization to a niche market using the example of Mully Children's Family," Proceedings Paper, in: Bode, Jürgen & Umuerri, Oghenekome (ed.), Universities, Entrepreneurship and Enterprise Development in Africa – Conference Proceedings 2020, volume 8, pages 185-201, Universities Entrepreneurship and Enterprise Development in Africa International Conference.
    • Handle: RePEc:sau:ueedcc:08:185-201
    DOI: 10.18418/978-3-96043-083-4_185
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    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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