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CSR and Stakeholder Involvement: the Challenge of Organisational Integration

In: Corporate Social Responsibility

Author

Listed:
  • Mette Morsing
  • Steen Vallentin
Abstract
In the survey of CSR published by The Economist in January of 2005, Clive Crook argues that the CSR movement has, at least on the face of it, won the battle of ideas concerning modern business capitalism. In fact, there has not been much of a battle at all, since the opponents have never really turned up. Unopposed, Crook argues, the various fractions of the CSR movement have managed to distil a widespread suspicion of capitalism into a set of demands for action: ‘they have held companies to account, by embarrassing the ones that especially offend against the principles of CSR, and by mobilising public sentiment and an almost universally sympathetic press against them. Intellectually, at least, the corporate world has surrendered and gone over to the other side’ (Crook, 2005: 3).

Suggested Citation

  • Mette Morsing & Steen Vallentin, 2006. "CSR and Stakeholder Involvement: the Challenge of Organisational Integration," Palgrave Macmillan Books, in: Andrew Kakabadse & Mette Morsing (ed.), Corporate Social Responsibility, chapter 14, pages 245-254, Palgrave Macmillan.
    • Handle: RePEc:pal:palchp:978-0-230-59957-4_15
    DOI: 10.1057/9780230599574_15
    as

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