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Social Media and Employment – Students' vs. Employers' Perspective

In: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020

Author

Listed:
  • Mabić, Mirela
  • Gašpar, Dražena
  • Lesko Bošnjak, Lidija
Abstract
Recently, social media has become an integral part of different business activities. One of these activities is the recruitment and selection of employees. The paper presents the results of empirical research conducted among the students of the University of Mostar, Bosnia and Herzegovina (BH) and BH employers related to the use of social media in the process of recruitment and selection of new employees. The aim of the research is to find if there are similarities or/and differences in standpoints of students and employers concerning the use of social media in job finding and recruitment. The results show that most students and employers recognized social media as a valuable tool in the process of job finding, i.e., recruiting. However, both students and employers expressed reserve about data accuracy on social media. Students were resolute that their activities on social media should not affect their employment, while employers saw social media only as an additional tool in human resource management.

Suggested Citation

  • Mabić, Mirela & Gašpar, Dražena & Lesko Bošnjak, Lidija, 2020. "Social Media and Employment – Students' vs. Employers' Perspective," Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (2020), Virtual Conference, in: Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference, Virtual Conference, 10-12 September 2020, pages 482-492, IRENET - Society for Advancing Innovation and Research in Economy, Zagreb.
  • Handle: RePEc:zbw:entr20:224714
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    More about this item

    Keywords

    social media; job-finding; recruitment; students; employers;
    All these keywords.

    JEL classification:

    • O15 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Economic Development: Human Resources; Human Development; Income Distribution; Migration
    • L86 - Industrial Organization - - Industry Studies: Services - - - Information and Internet Services; Computer Software
    • J24 - Labor and Demographic Economics - - Demand and Supply of Labor - - - Human Capital; Skills; Occupational Choice; Labor Productivity

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