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Marketing communications and protection motivation theory: Examining consumer decision-making

Author

Listed:
  • Magdalena Cismaru
  • Anne Lavack
Abstract
No abstract is available for this item.

Suggested Citation

  • Magdalena Cismaru & Anne Lavack, 2006. "Marketing communications and protection motivation theory: Examining consumer decision-making," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 3(2), pages 9-24, December.
    • Handle: RePEc:spr:irpnmk:v:3:y:2006:i:2:p:9-24
    DOI: 10.1007/BF02893617
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    References listed on IDEAS

    as
    1. Simonson, Itamar & Kivetz, Ran, 2000. "The Effects of Incomplete Information on Consumer Choice," Research Papers 1609, Stanford University, Graduate School of Business.
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    Cited by:

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