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Reverse innovation ? how it works

Author

Listed:
  • Zuzanna Ostraszewska

    (Czestochowa University of Technology)

  • Agnieszka Tylec

    (Czestochowa University of Technology)

Abstract
Innovation is nowadays one of the most important factors of modernity and competitive position of business units and the entire economy. To continue developing and maintaining an advantage in the market enterprises will increasingly need to focus on radical innovation. This undoubtedly is reversed innovation. The concept of reverse innovation bases on research on innovation implemented in poor, developing countries, what generates incomparably lower costs than in the case of laboratories held in developed countries. The main idea of the concept is final transfer of the product and its adaptation, then its use and distribution on highly developed markets. This is the opposite of the traditional approach to innovation, which is used in knowledge-based economies in the developed world. It is expected that emerging markets will be in greater extent used as a cheap production resources on a larger scale than at present ? both for research and development. The concept of reverse innovation, that is the production of ideas on emerging market and then their ?upstreaming? to Western markets, is however a big challenge for the organization. It involves elimination of existing organizational structures and creation of new ones, modernization of research, development and production methods, as well as reorientation of awareness of employees and executives. The paper presents the theoretical aspects of reverse innovation, its role in building the company?s strategy and the impact on the development of emerging economies.

Suggested Citation

  • Zuzanna Ostraszewska & Agnieszka Tylec, 2015. "Reverse innovation ? how it works," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(1), pages 57-74, February.
    • Handle: RePEc:sek:jijobm:v:3:y:2015:i:1:p:57-74
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    Citations

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    Cited by:

    1. Albert, Martin, 2016. "Concepts of innovation for and from emerging markets," Working Papers of the Chair for Innovation Research and Technology Management (BWL IX) 9-1, Chemnitz University of Technology, Faculty of Economics and Business Administration.
    2. repec:sek:jijobm:v:3:y:2015:i:4:p:77-102 is not listed on IDEAS
    3. Radka MacGregor Pelikanova & Robert K. MacGregor, 2015. "Internet governance and its legitimacy - from rethoric to facts and even beyond," International Journal of Business and Management, International Institute of Social and Economic Sciences, vol. 3(4), pages 77-103, November.
    4. Sathiyaseelan Balasundaram & Anuradha Sathiyaseelan & Michael Zirkler, 2023. "Jugaad in organizational settings: exploring the Jugaad leadership competencies," Asian Business & Management, Palgrave Macmillan, vol. 22(5), pages 1877-1912, November.

    More about this item

    Keywords

    Frugal Innovation; Reverse Innovation; Good-enough Innovation; Gandhian Innovation; Jugaad Innovation; BOP Market; Emerging Markets;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • O00 - Economic Development, Innovation, Technological Change, and Growth - - General - - - General
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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