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Motivating factors in the act of donating money and/or goods in emerging markets: scale development and validation

Author

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  • Emerson Wagner Mainardes

    (FUCAPE Business School)

Abstract
This study aimed to propose a scale to measure the tendency of an individual to make donations of money/goods in an emerging market. I reviewed the studies regarding donations, obtaining 107 variables from the literature and from the qualitative research that motivates donating money/goods. I conducted field research with 1073 Brazilian donors, who indicated their perspectives on the variables related to the act of donation. In the data analysis, a factorial structure was developed in which 39 variables were grouped into 11 factors. These factors were named, resulting in a scale for measuring the tendency to donate, divided into two parts: individual characteristics and external motivators. Managers of social organizations in emerging markets that depend on donations can focus their efforts on the variables identified, as they were relevant to the donors surveyed. In addition, they can make use of the scale to ascertain potential donors of money/goods, as well as to gain a better understanding of their current donors.

Suggested Citation

  • Emerson Wagner Mainardes, 2020. "Motivating factors in the act of donating money and/or goods in emerging markets: scale development and validation," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 5(1), pages 68-87, November.
    • Handle: RePEc:rge:journl:v:5:y:2020:i:1:p:68-87
    as

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    More about this item

    Keywords

    donation; money; goods; donor behavior; motivations in donating; emerging markets;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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