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Etiquetado y consumo responsable y sostenible de leche: la percepcion del consumidor(Sustainable and responsible labelling and consumption of milk: the consumer's perception)

Author

Listed:
  • Zulema del Pozo Moral

    (University of Leon)

  • Jose Luis Vazquez Burguete

    (University of Leon)

  • Ana Lanero Carrizo

    (University of Leon)

Abstract
Este articulo trata de conocer la situacion del consumo responsable de leche en Espana y la percepcion del consumidor sobre las etiquetas que indican el caracter responsable y/o sostenible de un producto. Para ello se analizaron diferentes sellos y etiquetas usados a nivel nacional y se llevo a cabo una encuesta prospectiva con una muestra de 200 individuos. Los principales resultados sugieren cierta desinformacion, lo que lleva a confusion a los consumidores, quienes aceptan como validos sellos y etiquetas de contenido enganoso, ya que desconocen la existencia de certificaciones oficiales y sus implicaciones. Asi, la conclusion mas obvia es que empresas e instituciones del sector lacto deben trabajar para mejorar sus acciones de comunicacion y, en concreto, llevar a cabo acciones para formar e informar a los consumidores sobre el contenido de las diferentes etiquetas y distintivos. Este esfuerzo no seria en vano, pues estos mismos consumidores ya demandan informacion util y veraz acerca de la sostenibilidad de sus productos y procesos.

Suggested Citation

  • Zulema del Pozo Moral & Jose Luis Vazquez Burguete & Ana Lanero Carrizo, 2020. "Etiquetado y consumo responsable y sostenible de leche: la percepcion del consumidor(Sustainable and responsible labelling and consumption of milk: the consumer's perception)," Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), Revista Internacional de Gestión del Conocimiento y la Tecnología (GECONTEC), vol. 5(1), pages 40-55, November.
    • Handle: RePEc:rge:journl:v:5:y:2020:i:1:p:40-55
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    More about this item

    Keywords

    responsibility; sustainability; dairy sector; labelling; responsible consumption;
    All these keywords.

    JEL classification:

    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • D8 - Microeconomics - - Information, Knowledge, and Uncertainty
    • D81 - Microeconomics - - Information, Knowledge, and Uncertainty - - - Criteria for Decision-Making under Risk and Uncertainty

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